Brit Award-nominated acts lead stellar lineup at UK’s largest gaming festival
Insomnia60, the UK’s largest gaming festival, which runs over the Easter bank holiday weekend at the NEC in Birmingham, today announced its music evening line up; Years and Years, Chase & Status , Wretch 32 and DJ sets from Disciples and Jaguar Skills. Insomnia, which is 17 this year, has grown into one of the UK’s largest festivals, attracting more than 100,000 people each year. A new partnership with Universal Music’s Island Records will see top artists take the stage alongside the world’s best video gamers and YouTube stars.
Video gaming conventions have become one of the UK’s fastest growing leisure activities – worth over £4.8 billion a year – with Insomnia the largest in the sector. 18.8 million British 6-64 year olds regularly play video games and Insomnia brings together fans of all ages to play the latest releases, meet pro players and immerse themselves in video games culture.
Andy Smith, Director of The Insomnia Gaming Festival, commented: “Insomnia is now bigger, better and even more exciting. These huge music acts will electrify our live stage in April, as we extend the festival to four days by popular demand and introduce some thrilling new gaming features to our fans.”
Friday night will showcase a number of up-and-coming acts, before the main event on Saturday evening, which will see DJ’ing from Jaguar Skills and Disciples, followed by critically-acclaimed rapper Wretch 32, Years and Years and Chase & Status.
With day tickets available from £25, parents and children will enjoy new zoned areas, including VR, Turn Up and Play, Retro, Indie, Tabletop and general retail. The Expo Hall will allow fans to ‘discover, try and buy’ all that is new in the world of gaming, from the latest consoles through to rare accessories.
Olivia Nunn, Director of Marketing at Island Records, said: “Multiplay is the perfect partner for us to reach the legions of gaming fans across the UK. Video games and music have gone hand-in-hand for decades, with Insomnia providing the ideal stage to showcase a sensational array of emerging and established artists.”
Tickets for a full day at Insomnia60 are priced at £25 per person and are available for purchase at https://www.theticketfactory.com/multiplay/online/
For more information on Insomnia60, please visit: https://insomniagamingfestival.com/
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Event: Insomnia60, the biggest gaming festival in the UK
Date: Friday 14th – Monday 17th April 2017