London, 8th March, 2016: After seeing record growth at Insomnia Gaming Festivals, GAME Digital plc is delighted to announce GAME Fest as a major addition to Insomnia58, taking place August 26-29 2016 at the NEC in Birmingham.
Insomnia Gaming Festivals is now firmly positioned as the largest celebration of gaming in the UK and the introduction of GAME Fest is another step forward for the festivals, as they continue to expand and encapsulate everything that gaming culture has to offer.
GAME Fest will showcase the latest games alongside an extensive range of event content, including influencer and community stage shows, pro eSports tournaments, and innovative new evening activities.
GAME will create an exceptional retail experience in a central location in the hall to link experience with purchase, offering consumers an exciting product range and pre-order exclusive content, where payment can be made through trade-in, GAME Wallet and reward points, alongside traditional methods.
Martyn Gibbs, CEO, GAME said:
“We’re delighted to confirm the return of one of the most loved consumer video game events. With Insomnia Gaming Festivals now firmly established at the NEC, the addition of GAME Fest, will further strengthen our community engagement and offer the best games first, as part of the UK’s largest gaming event,”
“Insomnia58 combined with GAME Fest, will be the largest gaming celebration the UK has ever seen, rightfully putting the UK back on the global map for consumer videogames events. We’re delighted to deliver a show built for consumers, backed by incredible content created by our partners, and enjoyed by hundreds of thousands of fans from across the country. ”
Insomnia58 takes place August 26-29 at Birmingham’s NEC. Tickets will be available to purchase online at Insomniagamingfestivals.com and instore at GAME from Monday 28thMarch.
For further information, please contact: