GAME joins forces with Multiplay to create bigger, better gaming experiences


GAME, the UK’s leading video games retailer, has today announced the acquisition of Multiplay, the community-based games company focused on live events, online gaming services and eSports.

GAME’s partnership with Multiplay will create a unique platform to significantly expand and enhance its community-events and eSports programme, supporting GAME’s ongoing mission to build the most valuable community of gamers.

The partnership will build on the successful programme of community events and engagement activities already provided by GAME, offering unparalleled retail experiences for customers. Last year alone, over 4,000 gamers participated at one of GAME’s 280 lock-ins, whilst over 150,000 attended more than 3,000 midnight launches held across the country, allowing us to meet, engage and reward the gaming community.

In 2014, Multiplay’s leading consumer event, Insomnia, saw visitor numbers rise 60% with more than 67,000 people attending in person, 1.4 million logging on to the official Insomnia website and more than 45 million interactions across Twitch, YouTube and Flickr. Now in its third year at Insomnia, GAME will continue to have a retail presence at the expo and this year will see an even bigger and better showcase for the company.

Martyn Gibbs, Chief Executive of GAME Digital, said:

“Like Multiplay, we put our communities at the heart of our business. Together we will be able to move even faster to grow and develop our services for both gamers and suppliers in the UK, Spain and around the world.

“With our combined passion and expertise, we are looking forward to delivering more, bigger and better experiences for our communities and are excited for what the future holds.”


For further information please contact:
GAME Team at MHP Communications
T: 0203 128 8100 E:

About GAME
GAME is the UK and Spain’s leading specialist of video games and gaming-related products.  GAME is committed to delivering for gaming communities in-store, online, on mobile, as well as through its award- winning App.  GAME now has over 17 million reward card holders in the UK and Spain. With a market-leading reward proposition, incredible exclusive content and great deals, GAME is the number one destination for gaming needs.  For more information,  or

About Multiplay
Founded in 1997, Multiplay is a community-based games company focusing on gaming events, including Insomnia, its flagship consumer event, eSports and online multiplayer gaming services. Multiplay was one of the early pioneers of eSports tournaments in the UK, and currently runs some of the biggest tournaments in the UK for a wide range of games, including Starcraft, Counter-Strike: Global Offensive, League of Legends, DOTA 2 and others.

Held tri-annually, the Insomnia gaming festivals are the largest events of their kind in the UK.

For more information, visit: or

2017-06-29T14:35:48+00:00March 2nd, 2015|Events, Game Server Hosting|