Announcing: EA SPORTS FIFA 17 at Insomnia58

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Back of the net! Insomnia58 first place UK gamers can play EA SPORTS FIFA 17

Leading football franchise FIFA brings latest installment to Insomnia58 for ‘first play’

London, United Kingdom – July 29, 2016 – Multiplay, the company behind Insomnia58, the UK’s largest gaming festival, reveals today that the festival will be the first place for UK football fans to play EA’s annual iteration of the award winning FIFA series.

FIFA 17 this year introduces some truly game changing features to the beloved football series, with an all-new single-player campaign called The Journey, offering the players the chance to step into the boots of Alex Hunter, a rising star in the Premier League. The brand new mode will feature RPG elements complete with dialogue wheels and branching storylines, with the player controlling Alex’s life both on and off the pitch.

Due for release 29 September, for the first time the series will be powered by Frostbite, one of the industries’ leading game engines. With Frostbite, FIFA 17 will deliver authentic, true-to-life action, taking players to new football worlds while introducing fans to characters, players and managers full of depth and emotion.

Alongside this year’s new mode The Journey, FIFA 17 will return with the fan favorite Ultimate Team mode alongside with a full expansion of career and online modes. There has been a complete overhaul in the way players think and move on the pitch, physically interacting with opponents and executing attacks, while set pieces have also been revamped giving the player even more control.

Craig Fletcher, CEO and Founder of Multiplay said: “The FIFA franchise is one of the biggest annual releases in gaming, so we’re really excited to partner up with EA SPORTS to bring the latest iteration to Insomnia58. This year we’re looking to bring the latest triple-A titles to our fans at the festival and with the likes of FIFA 17, we are fully delivering on that goal.”

James Salmon, Senior Product Marketing Manager for EA SPORTS FIFA in the UK said: “FIFA 17 will truly revamp the series with the introduction of the Frostbite Engine, the same engine behind the likes of the Battlefield series and the upcoming Mass Effect: Andromeda, so we’re really looking forward to fans from all over the world getting their hands on this year’s edition. The UK is obviously a huge market for the FIFA series and so we are delighted, through Insomnia58, to be able to offer UK players the first chance to come and try out the latest installment.”

Insomnia58 will be taking place at The NEC, Birmingham, 26-29 August, 2016 and are available online from £30 at https://insomniagamingfestival.com/tickets/.

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