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Insomnia55 welcomes the stars of YouTube and Twitch

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The Yogscast, The Sidemen, Syndicate and Ali-A among myriad of online gaming superstars appearing at Ricoh Arena this coming August

London, United Kingdom – June 10, 2015 – Multiplay, organiser of the UK’s largest and rapidly growing gaming festival Insomnia, is delighted to announce the initial line-up of its upcoming Insomnia55 festival taking place August 28-31 at the Ricoh Arena, Coventry.

With billions of views and tens of millions of subscribers, The Yogscast group will be heading to the UK’s home of esports and gaming culture, Insomnia55. Well-known names from the crew such as Lewis, Sjin, Duncan, Sips, Hannah, Martyn, Hat Films and Turps will be sharing some of their unique insight into gaming culture across the event’s three live days.

Hugely popular online content creators including Syndicate and The Diamond Minecraft return after attending previous Insomnia festivals, while first-person shooter enthusiast Ali-A attends for the first time this year. Also returning are The Sidemen featuring KSI, W2S, Vikkstar123, Behzinga, Zerkaa, Miniminter and TBJZL, bringing their unique sense of gaming-focused humour to the event. With Kwebbelkop, Slogoman, The Gaming Lemon and Jelly also attending, Insomnia55 will be the only place to see your favourite stars, and with plenty of guests still to be announced, now is the perfect time to book your place at the UK’s biggest gaming festival.

At Insomnia55 there will be more live ‘Lets Play’s, more exhibition booth gaming, and more interactive gaming content than any Insomnia event to-date. Other regular returning features include the 24hr BYOC (Bring Your Own Computer / Console) LAN areas, the Minecraft zone, Panel Talks, the Indie Zone, the Retro Zone, the Tabletop Gaming Zone, and the burgeoning Retail zone.

“We are thrilled to have so many online stars attending Insomnia55. Ever since introducing this aspect of the show we have seen thousands of young gamers discover their passion for live gaming events, and it is a very rewarding experience being able to bring creators and fans together in our weekend-long live festival experience,” said Craig Fletcher, Founder and CEO of Multiplay. He continued, “We pride ourselves on delivering more content, more personalities, more showcases and more esports tournaments than anyone across Europe, and Insomnia55 is no exception.”

“Attending Insomnia as a Special Guest is an amazing experience. Multiplay are incredibly accommodating and good to work with, and the opportunity to see thousands of fans in a festival environment is something you just can’t get anywhere else in the UK,” said Harry “Wroetoshaw” Lewis, member of The Sidemen. “This is my third time attending Insomnia with the rest of the Sidemen crew and we always have a great time, and can’t wait to show all our fans what we’ve got in store for Insomnia55.”

Insomnia55 takes place at the Ricoh Arena over Summer Bank Holiday weekend, Friday, August 28th to Monday, August 31st 2015. Tickets are currently on-sale and are available via http://insomniagamingfestival.com/tickets/.

For more information, please visit the Insomnia Gaming Festival website http://insomniagamingfestival.com.

Insomnia54 wraps as UK’s biggest gaming festival, laying groundwork for even bigger Summer event

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London, UK – Multiplay, organiser of the Insomnia Gaming Festival, is pleased to announce that its first event of 2015 Insomnia54 was also its biggest ever with a footfall of over 30,000 across the weekend.

Continuing its incredible growth, Insomnia54 saw the introduction of new areas including a dedicated Esports Stage, and Broadcast Studio, complimenting the huge Main Stage which saw packed live shows featuring globally popular Special Guests from the worlds of YouTube and Twitch. Insomnia54 welcomed brand new exhibitors into its thriving Exhibition Hall such as Sony XDev plus returning exhibitors featuring brand new games such as Jagex’s Chronicle: RuneScape Legends, WB Games’ Mortal Kombat X and Stainless Games’ Carmageddon: Reincarnation. With more Special Guests than ever before, Insomnia once again featured a broad range of activities from across the realms of modern gaming culture providing a unique live gaming experience for fans of all ages and backgrounds.  This was all made possible thanks to the support of Event Sponsors GAME, SCAN & Logitech G.

The post-event coverage of Insomnia also experienced an unprecedented amount of growth, with over 11m combined YouTube views for videos relating to the event and over 2m views of photographs uploaded to the official Flickr account. The event is also set to feature in a segment on BBC’s The One Show, a digital segment for BT Sport, and a series of short online films produced by Channel 4.

Multiplay MD Craig Fletcher said: “Insomnia continues to go from strength-to-strength, with Insomnia54 breaking our previous records for our long-running festival. ” He continued, “We are delighted to have curated such an incredible community unlike anything else in the country, and the plans have already started for Insomnia55 this Summer, set to be a truly unmissable show.”

Tickets for Insomnia55, taking place at Coventry’s Ricoh Arena on August 28th-31st are on-sale now, and available via http://insomniagamingfestival.com/. This summer’s event will bring even more exclusive content than any Insomnia festival to-date, with huge esports tournaments across a variety of popular titles plus popular returning features from previous events.

To talk to a member of our team about how your business or brand can get involved at Insomnia, please get in touch: info@multiplay.com

Insomnia54 sells out as tens of thousands head to the UK’s biggest gaming festival

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Gaming fans of all ages gather for the first of three 2015 events

London, UK – 01/04/15 – Multiplay, organiser of the UK’s biggest gaming festivals, is delighted to announce that Insomnia54 has sold out, and will be attended by more fans than ever before when the show opens April 3rd at the Ricoh Arena in Coventry.

With support from exhibitors and sponsors, i54 promises the best in entertainment that fans have come to know and love, but still delivers new zones and introduces brand new content to tens of thousands of attendees over the bank Holiday weekend.

For the first time, Sony xdev joins Jagex, Warner Bros, Team17 and many other publishers showing the latest games in the exhibition zone, while indie developers will be highlighted on the Expo stage. Attendees will be able to preview and play upcoming titles such as Carmageddon: Reincarnation, Dark Nexus Arena, Chronicle: RuneScape Legends, LittleBigPlanet 3 and many more.

Insomnia54 also features a huge roster of content creators from the worlds of YouTube and Twitch. Famous faces this event include Syndicate of TheSyndicateProject, Omgitsfirefox, Jericho, The Diamond Minecart, The Sidemen including KSI, Calfreezy, Jo Weller, and many more starring in live shows, Q&A sessions, Meet & Greet sessions and more across all three live days.

Multiplay MD Craig Fletcher said: “The first show of the year is always my favourite, because it’s our first chance to see old friends and meet new members of the community.” He continued, “2015 is going to be a massive year for Insomnia festivals, and we intend to kick it off with a bang on April 3rd.”

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Freeze! Battlefield Hardline gameservers are available to order at 30% off!

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Battlefield Hardline has officially launched, and we are extremely excited to announce we’ll be extending our blockbuster 30% off discount on all Hardline gameservers.

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GAME joins forces with Multiplay to create bigger, better gaming experiences

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02/03/2015

GAME, the UK’s leading video games retailer, has today announced the acquisition of Multiplay, the community-based games company focused on live events, online gaming services and eSports.

GAME’s partnership with Multiplay will create a unique platform to significantly expand and enhance its community-events and eSports programme, supporting GAME’s ongoing mission to build the most valuable community of gamers.

The partnership will build on the successful programme of community events and engagement activities already provided by GAME, offering unparalleled retail experiences for customers. Last year alone, over 4,000 gamers participated at one of GAME’s 280 lock-ins, whilst over 150,000 attended more than 3,000 midnight launches held across the country, allowing us to meet, engage and reward the gaming community.

In 2014, Multiplay’s leading consumer event, Insomnia, saw visitor numbers rise 60% with more than 67,000 people attending in person, 1.4 million logging on to the official Insomnia website and more than 45 million interactions across Twitch, YouTube and Flickr. Now in its third year at Insomnia, GAME will continue to have a retail presence at the expo and this year will see an even bigger and better showcase for the company.

Martyn Gibbs, Chief Executive of GAME Digital, said:

“Like Multiplay, we put our communities at the heart of our business. Together we will be able to move even faster to grow and develop our services for both gamers and suppliers in the UK, Spain and around the world.

“With our combined passion and expertise, we are looking forward to delivering more, bigger and better experiences for our communities and are excited for what the future holds.”

ENDS

For further information please contact:
GAME Team at MHP Communications
T: 0203 128 8100 E: game@mhpc.com

About GAME
GAME is the UK and Spain’s leading specialist of video games and gaming-related products.  GAME is committed to delivering for gaming communities in-store, online, on mobile, as well as through its award- winning App.  GAME now has over 17 million reward card holders in the UK and Spain. With a market-leading reward proposition, incredible exclusive content and great deals, GAME is the number one destination for gaming needs.  For more information, visitwww.game.co.uk  or www.gamedigitalplc.com

About Multiplay
Founded in 1997, Multiplay is a community-based games company focusing on gaming events, including Insomnia, its flagship consumer event, eSports and online multiplayer gaming services. Multiplay was one of the early pioneers of eSports tournaments in the UK, and currently runs some of the biggest tournaments in the UK for a wide range of games, including Starcraft, Counter-Strike: Global Offensive, League of Legends, DOTA 2 and others.

Held tri-annually, the Insomnia gaming festivals are the largest events of their kind in the UK.

For more information, visit: www.multiplay.com or www.insomniagamingfestival.com

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Multiplay & Jagex team up for gaming charity SpecialEffect

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SpecialEffect is our a charity we’ve supported for a long time, helping them to raise money and awareness for the cause of helping people with disabilities play video games, and today we are delighted to announce our involvement with GameBlast15.

Set to broadcast live from Jagex Studios’ brand new streaming suite on February 20th 2015, GameBlast15 is another instalment in the charitable gaming marathon. Last year’s GameBlast14 raised over £70,000, helping fund SpecialEffect’s technological solutions that make games more accessible for people with physical disabilities, and GameBlast15 is set to be even bigger and better with a fundraising target of £100,000 across the weekend.

Steve Wilson, head of creative & broadcast, Multiplay said, “SpecialEffect has been a cause close to our hearts at Multiplay, and as our official charity, we’ll do everything we can to raise its profile and support its events.” He continued, “I’m personally honoured to be involved, and everyone at Multiplay is thrilled to be working closely with Jagex to help SpecialEffect achieve its ambitions for 2015.”

Jane Ryan, event director, Jagex added, “Having Multiplay on board not only helps us amplify the SpecialEffect message, it also doubles the fun. We had a fantastic time with last year’s event and we’ve got a fresh stack of community focused activities that should raise a few smiles, as well as some money for a very worthy cause.”

To learn more about GameBlast15 and SpecialEffect, please visit the official website: http://www.specialeffect.org.uk/gameblast-about

Multiplay & Jagex team up for Special Effect

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London, UK – 09/02/15 – Multiplay is delighted to announce its involvement with GameBlast15, and the opportunity of collaborating with Jagex to broadcast live from the studio’s brand new streaming suite on February 20th, 2015.

Following GameBlast14’s success, where £70,000 was raised over a single marathon weekend, Multiplay and Jagex hope to, once again, drive awareness for Special Effect’s mission to devise technological solutions for gamers with physical disabilities.

Co-hosting GameBlast15 from Jagex’s custom built livestreaming studio in Cambridge, Multiplay will be presenting a huge array of games, physical challenges, interviews and more, in the hopes of hitting a target of £100,000 raised over the weekend.

Steve Wilson, head of creative & broadcast, Multiplay said, “SpecialEffect has been a cause close to our hearts at Multiplay, and as our official charity, we’ll do everything we can to raise its profile and support its events.” He continued, “I’m personally honoured to be involved, and everyone at Multiplay is thrilled to be working closely with Jagex to help SpecialEffect achieve its ambitions for 2015.”

Jane Ryan, event director, Jagex added, “Having Multiplay on board not only helps us amplify the SpecialEffect message, it also doubles the fun. We had a fantastic time with last year’s event and we’ve got a fresh stack of community focused activities that should raise a few smiles, as well as some money for a very worthy cause.”

GameBlast15 is an online event where anyone can get involved to raise awareness of SpecialEffect and the great work it does. To learn more about GameBlast15 and SpecialEffect, please visit the official website: http://www.specialeffect.org.uk/gameblast-about

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Insomnia cemented as UK’s #1 gaming festival with another record year

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2014 was a good year. With a recorded increase of over 60% in footfall at our Insomnia events compared to 2013, last year truly cemented itself as an incredible year for growth for all of us here at Multiplay.

With an ever growing community of all ages and backgrounds, the Insomnia Gaming Festival experienced its highest ever year of growth with significant increases across the board at all three of its 2014 events. Working with more partners than ever before to expose a variety of brands to its diverse audience, we also saw record footfall figures with that trend set to continue throughout the new year.

Insomnia54 will be our biggest spring event to-date, taking place on the Easter Bank Holiday weekend (April 3rd-6th 2015). With the show increasing not just in attendance but also footprint at an additional 45% floor space across over 2014, there’s even more great gaming festival fun for Insomnia’s dedicated and growing community.

“We’re delighted to have had another incredible year, and we continue to see huge opportunities for growth, not just in our amazing community, but in what we can offer to publishers to showcase their products and partners who want to expose their brands to an engaged audience,” Said our CEO & Founder Craig “Wizzo” Fletcher. “We’ve developed and grown organically to become the UK’s number one destination for fans of gaming culture with our partners, driven by our incredible community, and we’re ready to go even further in 2015 starting with Easter’s Insomnia54.”

Tickets to Insomnia54 are available now on our website.

Insomnia cemented as UK’s #1 gaming festival with record year

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London, UK – 02/02/15 – Multiplay, organiser of the UK’s biggest gaming festival, celebrated an outstanding year in 2014, recording a 60% increase in footfall at its Insomnia events against the previous year and cementing its place as the number one gaming festival in the UK.

With an ever growing community of all ages and backgrounds, the Insomnia Gaming Festival experienced its highest ever year of growth with significant increases across the board at all three of its 2014 events. Working with more partners than ever before to expose a variety of brands to its diverse audience, Multiplay also saw record footfall figures with that trend set to continue throughout the new year.

Insomnia54 will be Multiplay’s biggest spring event to-date, taking place on the Easter Bank Holiday weekend (April 3rd-6th 2015). With the show increasing not just in attendance but also footprint at an additional 45% floor space across over 2014, there’s even more great gaming festival fun for Insomnia’s dedicated and growing community.

2014 also witnessed a huge year for Insomnia events online, with over 45m consumers engaged through Twitch, YouTube and Flickr whilst over 1.4m consumers logged on to the official Insomnia website making https://insomniagamingfestival.com a top five gaming destination in the UK, a trend that Multiplay has committed to continuing over the next years’ worth of events.

Multiplay MD Craig Fletcher said: “we’re delighted to have had another incredible year, and we continue to see huge opportunities for growth, not just in our amazing community, but in what we can offer to publishers to showcase their products and partners who want to expose their brands to an engaged audience.”

He continued, “We’ve developed and grown organically to become the UK’s number one destination for fans of gaming culture with our partners, driven by our incredible community, and we’re ready to go even further in 2015 starting with Easter’s Insomnia54.”

For more information on Insomnia54, please visit http://insomniagamingfestival.com. More announcements will be made in the coming months.

For more information, please visit the Insomnia54 website or contact:

Josh Ling
0207 100 1337
Josh.ling@multiplay.com

 

 

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