25% Off Sniper Elite 3 with Multiplay Gameservers

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Enjoying playing Sniper Elite 3? We’re offering 25% off game servers throughout October! Round up your mates and compete in the battle!

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Sniper Elite 3 takes players to the unforgiving yet exotic terrain of North Africa in a savage conflict against Germany’s infamous Afrika Korps.

Stalk your targets through the twisting canyons, lush oases and ancient cities of the Western Desert in the deadly rush to sabotage a Nazi super-weapons programme that could end Allied resistance for good.

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Announcing: EA SPORTS FIFA 17 at Insomnia58

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Back of the net! Insomnia58 first place UK gamers can play EA SPORTS FIFA 17

Leading football franchise FIFA brings latest installment to Insomnia58 for ‘first play’

London, United Kingdom – July 29, 2016 – Multiplay, the company behind Insomnia58, the UK’s largest gaming festival, reveals today that the festival will be the first place for UK football fans to play EA’s annual iteration of the award winning FIFA series.

FIFA 17 this year introduces some truly game changing features to the beloved football series, with an all-new single-player campaign called The Journey, offering the players the chance to step into the boots of Alex Hunter, a rising star in the Premier League. The brand new mode will feature RPG elements complete with dialogue wheels and branching storylines, with the player controlling Alex’s life both on and off the pitch.

Due for release 29 September, for the first time the series will be powered by Frostbite, one of the industries’ leading game engines. With Frostbite, FIFA 17 will deliver authentic, true-to-life action, taking players to new football worlds while introducing fans to characters, players and managers full of depth and emotion.

Alongside this year’s new mode The Journey, FIFA 17 will return with the fan favorite Ultimate Team mode alongside with a full expansion of career and online modes. There has been a complete overhaul in the way players think and move on the pitch, physically interacting with opponents and executing attacks, while set pieces have also been revamped giving the player even more control.

Craig Fletcher, CEO and Founder of Multiplay said: “The FIFA franchise is one of the biggest annual releases in gaming, so we’re really excited to partner up with EA SPORTS to bring the latest iteration to Insomnia58. This year we’re looking to bring the latest triple-A titles to our fans at the festival and with the likes of FIFA 17, we are fully delivering on that goal.”

James Salmon, Senior Product Marketing Manager for EA SPORTS FIFA in the UK said: “FIFA 17 will truly revamp the series with the introduction of the Frostbite Engine, the same engine behind the likes of the Battlefield series and the upcoming Mass Effect: Andromeda, so we’re really looking forward to fans from all over the world getting their hands on this year’s edition. The UK is obviously a huge market for the FIFA series and so we are delighted, through Insomnia58, to be able to offer UK players the first chance to come and try out the latest installment.”

Insomnia58 will be taking place at The NEC, Birmingham, 26-29 August, 2016 and are available online from £30 at


Titanfall 2 – Press Release

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Multiplay to host Titanfall 2

Revolutionary multi-Cloud platform to enrich multiplayer experience as Titanfall 2 goes cross platform.

London, United Kingdom – July 26th, 2016: GAME Digital plc today announce that Respawn Entertainment has partnered with Multiplay to host Titanfall 2.

The business partnership is a significant win for Multiplay, a wholly owned subsidiary of GAME Digital, which impressed Respawn with both their deep understanding of game server hosting plus their auto-scaling hybrid-cloud technology. The Multiplay Game Services platform is integrated with a global network of dedicated server providers as well as major Cloud providers such as Google Compute Platform, Microsoft Azure and Amazon Web Services.

This flexible platform will enable Titanfall 2 to utilise a far-reaching array of hosting technologies across the globe. Players will be well served with a powerful base-layer of dedicated servers, minimal latency and maximum capacity through Multiplay’s cloud-bursting tech.


Paul Manuel, Director Digital Business for Multiplay commented:

“Titanfall 2 is a significant win for our enterprise hosting division, and we are delighted to be working with the talented team at Respawn. We share their passion for innovation and our team at Multiplay are constantly pushing the boundaries of what can be achieved within game server hosting. Our platform combines high-power dedicated servers across the globe with the additional capability of automatically bursting into the leading cloud providers. This provides un-paralleled flexibility and fault tolerance that’s simply not achievable through a single Cloud provider.”

Jon Shiring, Lead Programmer for Respawn Entertainment commented:

“The Titanfall 2 launch is going to be bigger and better than the last game and what’s really important to me is that the game just works. We wanted to make sure we had an insane amount of scalability and reliability, so we partnered with Multiplay because they have a great deal of expertise in game server hosting and a very clever auto-scaling product that can abstract away different cloud environments that lets us focus on making games.  We have been working closely with Multiplay to ensure we utilize multiple clouds as well as bare metal servers in every region our game will be on sale. Giving us more flexibility, more local datacenters, endless scalability, and the highest reliability will result in the best service we can offer to millions of players.”


Multiplay Digital Services will deploy multiple Cloud providers and Bare Metal Server data centre locations in each region, designed to protect gamers from gameplay interruptions and to get them back online within minutes if an outage were to occur.

Titanfall 2 is a highly-anticipated first person shooter and is set to build on the foundation Respawn established with the first Titanfall – fast, fluid, and fun gameplay between pilots and titans, to once again innovate and elevate the shooter genre.

Players will be able to experience Multiplay Digital Services’ revolutionary multi-cloud platform when Titanfall 2 releases on October 28th this year.


GAME unveils esports zone

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The first of its kind retail experience launches in partnership with Multiplay and Overclockers

6th July, 2016: Tomorrow GAME, the UK’s leading videogames retailer will open its first ever esports and competitive gaming zone, in the Manchester Trafford Centre.

With a space that boasts 10 Overclockers gaming PCs plus a Virtual Reality (VR) pod for the latest, cutting-edge play, GAME will bring a brand new esports and competitive gaming experience to the Northwest.

The launch demonstrates the potential of the partnership between GAME and Multiplay, bringing together the worlds of esports, competitive gaming and retail to add an entirely new dimension to the line-up of products and services on offer to the gaming community.

GAME will be inviting publisher partners to use the zone to put on community events and promote the latest releases, cementing the retailer’s commitment to its community of gamers.

To celebrate the launch, there will be a host of in-store activities with epic prizes up for grabs, including Insomnia 58 tickets. Gamers can compete in a Rocket League tournament, or take part in ‘retro arcade’ high score challenge to put old school skill to the test.
Fred Prego, Marketing & Insight Director at GAME, said: “We are enormously excited to be launching our first dedicated, permanent in-store esports and competitive gaming zone, providing a new destination for gamers to come together to watch, play, socialise, discover and shop their favourite games.”

“For years, we’ve been dedicated to providing competitive gaming events for local gamers in our stores. Now, with this first of its kind space, we can take this to the next level – allowing us to deliver a regular programme of bespoke local esports competitions and social gaming events across a wide range of esports and other gaming titles, including Hearthstone, Counter Strike: Global Offensive, League of Legends and Minecraft.”

Craig Fletcher, Founder and CEO at Multiplay said:“The new space supports the Group’s ambition to become a leading provider of esports in the UK, and we’re excited to announce this first step in a wider strategy to add value to the retail experience at GAME.”

“Overclockers, a leader in specialist PC hardware, has been a long-time partner of Multiplay. Together we’re aiming to create the most welcoming and social esports zone around.”
Phil Whitnall, GAME Trafford Store Manager said:“Manchester has a strong community of gamers so this is a great place to open our first permanent esports and competitive gaming zone.” “There’s nothing like it in the area so we’re excited to become the esports destination for gamers.”


League Fest

Multiplay reveals four-day League of Legends festival

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Another ‘fest’ will take place at August’s Insomnia58 event, organiser Multiplay has announced.

League Fest will take over a 6,500 square metre hall at Birmingham’s NEC and run from August 26th to 29th.

The festival will feature live tournaments featuring former pro players, merchandise, cosplay and ‘special guests’. Tickets will start from £30.

It is the second ‘Fest’ to be bolted onto the side of Insomnia, the other being consumer expo GAMEFest.

“I’m expecting more than ten thousand champions to beat a path to Insomnia this August, swelling our overall attendance to more than 100,000 at the NEC,” said Multiplay CEO Craig Fletcher.

“League fans have always been a huge part of Insomnia, from the prize tournament to the evening events. This year we’re raising the bar to stage one of Europe’s largest celebrations of the world’s most played game.”


Ireland levels up for its first Insomnia event 10-13 June, with YouTubers, Esports tournaments, Stage Shows, and the chance to play the latest games

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London, United Kingdom – June 9, 2016 – Multiplay, organiser of the UK’s largest gaming festival, Insomnia, and a subsidiary of GAME Digital plc (“GAME Digital”), the UK’s leading video gaming specialist, launches its first Insomnia event at the INEC Killarney, 10-13 June. Insomnia Gaming Ireland will be the biggest gaming show the country has ever seen.

Insomnia Gaming Ireland features a host of Insomnia content, including a BYOC hall open for 72 hours straight, a main stage with YouTube guests such as ChooChoosGaming, AshDubh, NettyPlays, AmyLee, InTheLittlewood, Terroriser, Gassymexican and MiniMuka all taking part in stage shows, panel talks and informative Q&As.

As a key partner for Irelands biggest gaming event, Gamestop’s retail area will offer the chance to buy and pre-order your favourite games and pick-up some fantastic loot. The Sony stand will also be a huge draw for attendees with a vast array of new releases, such as Overwatch, Unchartered 4, Ratchet & Clank and Street Fighter V.

BYOC Esports tournaments are running throughout the event, including Counter-Strike: Global Offensive, Rocket League and League of Legends, as well as daily console tournaments for Super Smash Bros. and Fifa16 throughout the weekend.

Adding to an already bursting content schedule, the exhibition hall features great games and zones that fans of gaming culture have come to expect, including a Minecraft, PS4 & Xbox zone, over 18’s zone, retro and Indie games and a main stage filled with special guests and amazing content.

Game of Thrones fans will be in their element, with the Iron Throne making an appearance, allowing fans to strike an iconic pose on the world’s most memorable thrones, having their photo taken for a moment to cherish forever, along with the chance to get up-close with Jaime Lannister’s Sword and the crown of Joffrey Baratheon.

Demand for tickets has been incredible, with few day tickets remaining, which can be purchased via Tickets are expected to sell-out soon.

“When we announced Insomnia Gaming Ireland, I was confident we could bring a great event to Ireland, and I’m delighted with what we’re able to offer fans this coming weekend,” says Craig Fletcher, Founder and CEO of Multiplay. He continued “What has surprised me is the passion and excitement of the fans, proving that Ireland deserves an event of its own, and a stage to showcase the best that gaming culture has to offer. .”

Insomnia Ireland will take place at INEC Killarney, 10-13 June, 2016. For more information, please visit or .


GAME Fest at Insomnia58: the largest celebration of gaming the UK has ever seen

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London, 8th March, 2016: After seeing record growth at Insomnia Gaming Festivals, GAME Digital plc is delighted to announce GAME Fest as a major addition to Insomnia58, taking place August 26-29 2016 at the NEC in Birmingham.

Insomnia Gaming Festivals is now firmly positioned as the largest celebration of gaming in the UK and the introduction of GAME Fest is another step forward for the festivals, as they continue to expand and encapsulate everything that gaming culture has to offer.

GAME Fest will showcase the latest games alongside an extensive range of event content, including influencer and community stage shows, pro eSports tournaments, and innovative new evening activities.

GAME will create an exceptional retail experience in a central location in the hall to link experience with purchase, offering consumers an exciting product range and pre-order exclusive content, where payment can be made through trade-in, GAME Wallet and reward points, alongside traditional methods.

Martyn Gibbs, CEO, GAME said: “We’re delighted to confirm the return of one of the most loved consumer video game events. With Insomnia Gaming Festivals now firmly established at the NEC, the addition of GAME Fest, will further strengthen our community engagement and offer the best games first, as part of the UK’s largest gaming event,”

“Insomnia58 combined with GAME Fest, will be the largest gaming celebration the UK has ever seen, rightfully putting the UK back on the global map for consumer videogames events. We’re delighted to deliver a show built for consumers, backed by incredible content created by our partners, and enjoyed by hundreds of thousands of fans from across the country. ”

Insomnia58 takes place August 26-29 at Birmingham’s NEC. Tickets will be available to purchase online at and instore at GAME from Monday 28thMarch.

For further information, please contact:


Insomnia Hearthstone Truesilver Championship III

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Multiplay is pleased to announce the Truesilver Championship III, taking place at Insomnia58—the UK’s biggest gaming festival

From the 26th-29th of August, 2016, the Insomnia Truesilver Championship returns to the NEC, Birmingham. Once again, top Hearthstone players from across the world, along with our best BYOC players, will battle it out for the chance to win a share of our $30,000 USD prize pool.

For the third iteration of The Truesilver Championship, we’ve introduced an online qualifier—The Sacred Trial. Top Hearthstone players will be invited to battle it out for exclusive VIP access to our Hearthstone Area at Insomnia58.

The 6 winners of the Sacred Trial will receive: full travel support, accommodation, and guaranteed entry to the group stages of the Truesilver Championship.

In traditional Insomnia fashion, players also have the chance to experience the complete VIP Insomnia package by winning the Mysterious Challenger online tournament. Open to all competitors, this online tournament will reward the winner with all the benefits that our Sacred Trial online qualifier winners receive.

Finally, we’re excited to announce that our returning champion, Torpedo Gaming’s Ness, will join the 7 online tournament winners to complete the lineup of invited players. They will face off against the top 8 players from our offline BYOC Swiss bracket.

Players eliminated from our premier Truesilver Championship Tournament will once again be given the chance to compete in our £2000 GBP Truesilver Redemption Cup, which will take place alongside the main event.

You’ll be able to catch all the action from the event over on Twitch ( ), where our world-class analysis team will broadcast live. We’re excited to see players from across the globe showcase their best decks as we search for the first Insomnia Truesilver Champion of 2016!


Multiplay to launch Counter-Strike: Global Offensive UK Masters from 10th May

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UK Masters to run for seven weeks with grand finals at Insomnia58

London, United Kingdom – April 27, 2016 – Multiplay, organiser of the UK’s largest gaming festival, Insomnia, and a subsidiary of GAME Digital plc (“GAME Digital”), the UK’s leading video gaming specialist is delighted to launch Counter-Strike: Global Offensive UK Masters from 10th May running until Insomnia58 for the grand final. Players participating in the UK Masters will have the chance to win a share of the £12,600 prize pool.

The UK Masters will run for seven weeks and will be broadcast live on Twitch every Tuesday and Wednesday. Throughout the duration of the league £5,600 will be up for grabs, with prizes awarded to teams on a per map basis.

Following the conclusion of the seven week league, the top four teams will move on to an online play-off stage, which will run in a double elimination, best of three format, leading into a best of five LAN final at Insomnia58, where the teams will compete for a share of a £7,000.

“We’re excited to bring Esports to fans for a longer period of time,” said Craig Fletcher, Founder and CEO of Multiplay. He continued, “We have Esports tournaments running across Insomnia festivals now on a regular basis, and we’re looking forward to expanding on that by having a league running across seven weeks prior to the grand final being held at Insomnia58.”

The UK Masters kicks off on May 10th with the first open qualifier, and players can head over to the Battlefy page and sign up now.

Open Qualifier 1

Open Qualifier 2

Open Qualifier 3

Open Qualifier 4

Be sure to follow the Multiplay CSGO Twitch channel for all live league content and stay up to date on all the news for the UK Masters by visiting the Multiplay Esports Twitterand Facebook pages.

To be able to watch the grand finals close-up and live at Insomnia58, tickets can be purchased from the official website at


CEO challenges job applicants to head-to-head gaming to discover the best candidates

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Craig Fletcher, CEO of Multiplay and organiser of the UK’s largest gaming festival, Insomnia, invites prospective employees to take him on at online gaming in return for the chance of employment

London, United Kingdom – February 25, 2016 – Multiplay, organiser of the UK’s largest gaming festival, Insomnia, and a subsidiary of GAME Digital plc (“GAME Digital”), the UK’s leading video gaming specialist retailer, is challenging job applicants to prove their online gaming knowledge and abilities against Craig Fletcher, Founder and CEO of Multiplay, in return for potential employment at the high-tech company based in Blackfield.

Craig Fletcher, a former medical student, abandoned his studies for his hobby, online gaming, and developed it into a highly successful business that he is passionate about, located in New Forest, Hampshire, UK. Insomnia Gaming Festival, which started out as a LAN party between friends and family, has rapidly grown and now attracts crowds of over 37,000 gamers at one time. Multiplay are recruiting new staff as the company continually develops, and in a form of unique interviewing, the CEO is personally challenging applicants at online gaming which integrates with one of Insomnia’s key pillars, LAN gaming.

Craig Fletcher, also known as Wizzo in the gaming world said; “a head-to-head game is a great way to get to know if new recruits are passionate about online gaming and the games they will be working with. At Multiplay we like to work hard, but play hard too, and we are always looking for the most talented individuals to join our family of ardent online gamers.”

For more information on career opportunities, please visit  or