News

GAME joins forces with Multiplay to create bigger, better gaming experiences

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02/03/2015

GAME, the UK’s leading video games retailer, has today announced the acquisition of Multiplay, the community-based games company focused on live events, online gaming services and eSports.

GAME’s partnership with Multiplay will create a unique platform to significantly expand and enhance its community-events and eSports programme, supporting GAME’s ongoing mission to build the most valuable community of gamers.

The partnership will build on the successful programme of community events and engagement activities already provided by GAME, offering unparalleled retail experiences for customers. Last year alone, over 4,000 gamers participated at one of GAME’s 280 lock-ins, whilst over 150,000 attended more than 3,000 midnight launches held across the country, allowing us to meet, engage and reward the gaming community.

In 2014, Multiplay’s leading consumer event, Insomnia, saw visitor numbers rise 60% with more than 67,000 people attending in person, 1.4 million logging on to the official Insomnia website and more than 45 million interactions across Twitch, YouTube and Flickr. Now in its third year at Insomnia, GAME will continue to have a retail presence at the expo and this year will see an even bigger and better showcase for the company.

Martyn Gibbs, Chief Executive of GAME Digital, said:

“Like Multiplay, we put our communities at the heart of our business. Together we will be able to move even faster to grow and develop our services for both gamers and suppliers in the UK, Spain and around the world.

“With our combined passion and expertise, we are looking forward to delivering more, bigger and better experiences for our communities and are excited for what the future holds.”

ENDS

For further information please contact:
GAME Team at MHP Communications
T: 0203 128 8100 E: game@mhpc.com

About GAME
GAME is the UK and Spain’s leading specialist of video games and gaming-related products.  GAME is committed to delivering for gaming communities in-store, online, on mobile, as well as through its award- winning App.  GAME now has over 17 million reward card holders in the UK and Spain. With a market-leading reward proposition, incredible exclusive content and great deals, GAME is the number one destination for gaming needs.  For more information, visitwww.game.co.uk  or www.gamedigitalplc.com

About Multiplay
Founded in 1997, Multiplay is a community-based games company focusing on gaming events, including Insomnia, its flagship consumer event, eSports and online multiplayer gaming services. Multiplay was one of the early pioneers of eSports tournaments in the UK, and currently runs some of the biggest tournaments in the UK for a wide range of games, including Starcraft, Counter-Strike: Global Offensive, League of Legends, DOTA 2 and others.

Held tri-annually, the Insomnia gaming festivals are the largest events of their kind in the UK.

For more information, visit: www.multiplay.com or www.insomniagamingfestival.com

gameblast2015

Multiplay & Jagex team up for gaming charity SpecialEffect

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SpecialEffect is our a charity we’ve supported for a long time, helping them to raise money and awareness for the cause of helping people with disabilities play video games, and today we are delighted to announce our involvement with GameBlast15.

Set to broadcast live from Jagex Studios’ brand new streaming suite on February 20th 2015, GameBlast15 is another instalment in the charitable gaming marathon. Last year’s GameBlast14 raised over £70,000, helping fund SpecialEffect’s technological solutions that make games more accessible for people with physical disabilities, and GameBlast15 is set to be even bigger and better with a fundraising target of £100,000 across the weekend.

Steve Wilson, head of creative & broadcast, Multiplay said, “SpecialEffect has been a cause close to our hearts at Multiplay, and as our official charity, we’ll do everything we can to raise its profile and support its events.” He continued, “I’m personally honoured to be involved, and everyone at Multiplay is thrilled to be working closely with Jagex to help SpecialEffect achieve its ambitions for 2015.”

Jane Ryan, event director, Jagex added, “Having Multiplay on board not only helps us amplify the SpecialEffect message, it also doubles the fun. We had a fantastic time with last year’s event and we’ve got a fresh stack of community focused activities that should raise a few smiles, as well as some money for a very worthy cause.”

To learn more about GameBlast15 and SpecialEffect, please visit the official website: http://www.specialeffect.org.uk/gameblast-about

Multiplay & Jagex team up for Special Effect

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London, UK – 09/02/15 – Multiplay is delighted to announce its involvement with GameBlast15, and the opportunity of collaborating with Jagex to broadcast live from the studio’s brand new streaming suite on February 20th, 2015.

Following GameBlast14’s success, where £70,000 was raised over a single marathon weekend, Multiplay and Jagex hope to, once again, drive awareness for Special Effect’s mission to devise technological solutions for gamers with physical disabilities.

Co-hosting GameBlast15 from Jagex’s custom built livestreaming studio in Cambridge, Multiplay will be presenting a huge array of games, physical challenges, interviews and more, in the hopes of hitting a target of £100,000 raised over the weekend.

Steve Wilson, head of creative & broadcast, Multiplay said, “SpecialEffect has been a cause close to our hearts at Multiplay, and as our official charity, we’ll do everything we can to raise its profile and support its events.” He continued, “I’m personally honoured to be involved, and everyone at Multiplay is thrilled to be working closely with Jagex to help SpecialEffect achieve its ambitions for 2015.”

Jane Ryan, event director, Jagex added, “Having Multiplay on board not only helps us amplify the SpecialEffect message, it also doubles the fun. We had a fantastic time with last year’s event and we’ve got a fresh stack of community focused activities that should raise a few smiles, as well as some money for a very worthy cause.”

GameBlast15 is an online event where anyone can get involved to raise awareness of SpecialEffect and the great work it does. To learn more about GameBlast15 and SpecialEffect, please visit the official website: http://www.specialeffect.org.uk/gameblast-about

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Insomnia cemented as UK’s #1 gaming festival with another record year

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2014 was a good year. With a recorded increase of over 60% in footfall at our Insomnia events compared to 2013, last year truly cemented itself as an incredible year for growth for all of us here at Multiplay.

With an ever growing community of all ages and backgrounds, the Insomnia Gaming Festival experienced its highest ever year of growth with significant increases across the board at all three of its 2014 events. Working with more partners than ever before to expose a variety of brands to its diverse audience, we also saw record footfall figures with that trend set to continue throughout the new year.

Insomnia54 will be our biggest spring event to-date, taking place on the Easter Bank Holiday weekend (April 3rd-6th 2015). With the show increasing not just in attendance but also footprint at an additional 45% floor space across over 2014, there’s even more great gaming festival fun for Insomnia’s dedicated and growing community.

“We’re delighted to have had another incredible year, and we continue to see huge opportunities for growth, not just in our amazing community, but in what we can offer to publishers to showcase their products and partners who want to expose their brands to an engaged audience,” Said our CEO & Founder Craig “Wizzo” Fletcher. “We’ve developed and grown organically to become the UK’s number one destination for fans of gaming culture with our partners, driven by our incredible community, and we’re ready to go even further in 2015 starting with Easter’s Insomnia54.”

Tickets to Insomnia54 are available now on our website.

Insomnia cemented as UK’s #1 gaming festival with record year

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London, UK – 02/02/15 – Multiplay, organiser of the UK’s biggest gaming festival, celebrated an outstanding year in 2014, recording a 60% increase in footfall at its Insomnia events against the previous year and cementing its place as the number one gaming festival in the UK.

With an ever growing community of all ages and backgrounds, the Insomnia Gaming Festival experienced its highest ever year of growth with significant increases across the board at all three of its 2014 events. Working with more partners than ever before to expose a variety of brands to its diverse audience, Multiplay also saw record footfall figures with that trend set to continue throughout the new year.

Insomnia54 will be Multiplay’s biggest spring event to-date, taking place on the Easter Bank Holiday weekend (April 3rd-6th 2015). With the show increasing not just in attendance but also footprint at an additional 45% floor space across over 2014, there’s even more great gaming festival fun for Insomnia’s dedicated and growing community.

2014 also witnessed a huge year for Insomnia events online, with over 45m consumers engaged through Twitch, YouTube and Flickr whilst over 1.4m consumers logged on to the official Insomnia website making https://insomniagamingfestival.com a top five gaming destination in the UK, a trend that Multiplay has committed to continuing over the next years’ worth of events.

Multiplay MD Craig Fletcher said: “we’re delighted to have had another incredible year, and we continue to see huge opportunities for growth, not just in our amazing community, but in what we can offer to publishers to showcase their products and partners who want to expose their brands to an engaged audience.”

He continued, “We’ve developed and grown organically to become the UK’s number one destination for fans of gaming culture with our partners, driven by our incredible community, and we’re ready to go even further in 2015 starting with Easter’s Insomnia54.”

For more information on Insomnia54, please visit http://insomniagamingfestival.com. More announcements will be made in the coming months.

For more information, please visit the Insomnia54 website or contact:

Josh Ling
0207 100 1337
Josh.ling@multiplay.com

 

 

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Preorder your Battlefield Hardline server now for 30% off

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A brand new series in the critically-acclaimed franchise, Battlefield Hardline focuses on a different type of war taking place on a different type of battleground.

Take to the streets as a cop or a criminal in seven different modes spread across nine different maps. 51 weapons, 28 gadgets and 27 new vehicles will help you maintain order or create chaos as you and up to 63 of your partners in law or crime as you battle for control of a city gone bad.

As an Official EA Server Provider, you?ll experience a thrilling, top-tier gameplay experience completely under your control. New features and developments add an entire new dimension of speed to the classic Battlefield teamplay and strategy, letting you and your friends play the way you want.

Click here to pre-order your 30% off gameserver now.

geek-headline

Come and Join us for Gaming Festival Fun at GEEK 2015 (Feb 20-22)

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Do you love UK gaming festivals? Taking place on 20th – 22nd February at Margate’s Winter Gardens, GEEK 2015 is a celebration of everything gaming, focused on Meet, Make and Play.

We’ve helped the awesome team at GEEK run their festivals for a while now, and we’d love for you to come and join us. GEEK features fun gaming activities including Minecraft tournaments, retro gaming, indie developers and more. From gaming’s early days through to the latest titles, you can explore the Action Zone, Puzzle World, Simland, Future Time and even the popular Minecraft Cave. But that’s not all; Time trials on stage, panel discussions, Q&A sessions, special guests, a cosplay masquerade and more await you this February.

GEEK 2015 is a perfect day out for gamers of all ages and backgrounds; bring the whole family for a day of non-stop gaming fun.

For more information or to buy tickets, visit the official GEEK 2015 website.

Follow GEEK on Twitter for the latest.

GAME signs as Event Sponsor for Insomnia54, bringing retail edge to UK’s biggest gaming festival

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London, UK – 23/01/15 – Multiplay, organiser of the UK’s biggest gaming festival, is pleased to announce GAME as Event Sponsor for Insomnia54; a partnership perfectly pitched to deliver yet another outstanding Insomnia event.

Taking place on the Easter Bank Holiday weekend (April 3rd – April 6th) at Coventry’s Ricoh Arena, Insomnia54 is already shaping up to be the biggest gaming festival the UK has ever seen. With an astonishing line-up of talented content creators from the worlds of gaming, YouTube and Twitch, alongside a wide mix of engaging activities and content spread across three live show days, GAME’s return to the thrice-yearly festival will give thousands of attendees the opportunity to buy or pre-order the titles on show.

Craig Fletcher, CEO & Founder of Multiplay said: “From our very first partnership at Insomnia49, we’ve enjoyed working closely with GAME to deliver an outstanding retail proposition. To work alongside such a key player in industry retail provides an invaluable benefit to the show, helping us improve what is already set to be our biggest ever Insomnia event.”

“Continuing the great work we’ve done with Multiplay is incredibly exciting in a time of huge growth in esports and gaming events with Insomnia itself growing rapidly over the last 18 months,” says Fred Prego, Insight & Marketing Director of GAME Retail.

He continued, “We aim not to just serve the gaming community, but be at the heart of it, engaging consumers across the weekend with great content and fantastic offers.”

For more information on Insomnia54 visit http://insomniagamingfestival.com. More announcements will be made in the coming months.

For more information, please visit the Insomnia54 website or contact:

Josh Ling
0207 100 1337
Josh.ling@multiplay.com

 

 

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Starbound Winter Update: New biomes, combat overhaul, and 25% off Multiplay Gameservers

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Starbound’s infinite procedural world just got infinite-er with the launch of their Winter Update. Featuring a massive swathe of content including a brand new playable race, personal ship AI, ship upgrades, modifiable UI and even humble bug-catching, this update provides even more to explore, build, defeat and befriend on top of the already packed Starbound base game… and best of all, it’s completely free!

As part of the Winter Update, Multiplay Gameservers is offering 15% off Starbound gameservers, allowing you and your friends to explore this brand new world. As the official server provider for Starbound, you’ll gain access to our 24/7 support team and be able to select from one of over two dozen server locations across the globe.

To claim this offer, just head to our Starbound servers page now.

geek-headline

Multiplay teams up with GEEK for 2015 event

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GEEK is a growing festival of play and games, held each year in the seaside town of Margate, Kent, and we are extremely excited to announce our partnership on their 2015 event. Billed as a place for families and friends to come together to help create and play whilst having large amounts of fun, GEEK offers digital and analogue activities for both casual and dedicated gamers.

As a result of the partnership, we will be curating multiple parts of GEEK2015 which takes place from 20th – 22nd February next year.

GEEK has something for all the family. So whether you want to play and compete, relax, learn new skills or get an idea of how to get your dream job using games and technology, GEEK is the place to be.

“We have big plans for GEEK so it is really exciting to be working with Multiplay on GEEK2015. Multiplay has an unrivalled reputation, and their success on a national and international scale with global partners is a result of their outstanding passion for gaming and commitment to excellence,” said Kate Kneale, Director Marine Studios “Together we can create a really innovative showcase for games, old and new, popular and obscure, innovative and just plain crazy.”

“The undertaking with GEEK is one we are ecstatic to be part of, showcasing the continually rising popularity of gaming events.  We are delighted to once again be working with GEEK for the second consecutive year, and this is just the start of an array of fantastic projects we will be involved with throughout 2015,” said Craig Fletcher, CEO & Founder of Multiplay.  “It’s been yet another fantastic year and we are delighted to now be actively involved with almost every single show in the gaming events calendar, with GEEK2015 at the forefront.”

More information on GEEK2015 will be revealed on the GEEK website www.geek-play.com