GAME unveils esports zone

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The first of its kind retail experience launches in partnership with Multiplay and Overclockers

6th July, 2016: Tomorrow GAME, the UK’s leading videogames retailer will open its first ever esports and competitive gaming zone, in the Manchester Trafford Centre.

With a space that boasts 10 Overclockers gaming PCs plus a Virtual Reality (VR) pod for the latest, cutting-edge play, GAME will bring a brand new esports and competitive gaming experience to the Northwest.

The launch demonstrates the potential of the partnership between GAME and Multiplay, bringing together the worlds of esports, competitive gaming and retail to add an entirely new dimension to the line-up of products and services on offer to the gaming community.

GAME will be inviting publisher partners to use the zone to put on community events and promote the latest releases, cementing the retailer’s commitment to its community of gamers.

To celebrate the launch, there will be a host of in-store activities with epic prizes up for grabs, including Insomnia 58 tickets. Gamers can compete in a Rocket League tournament, or take part in ‘retro arcade’ high score challenge to put old school skill to the test.
Fred Prego, Marketing & Insight Director at GAME, said: “We are enormously excited to be launching our first dedicated, permanent in-store esports and competitive gaming zone, providing a new destination for gamers to come together to watch, play, socialise, discover and shop their favourite games.”

“For years, we’ve been dedicated to providing competitive gaming events for local gamers in our stores. Now, with this first of its kind space, we can take this to the next level – allowing us to deliver a regular programme of bespoke local esports competitions and social gaming events across a wide range of esports and other gaming titles, including Hearthstone, Counter Strike: Global Offensive, League of Legends and Minecraft.”

Craig Fletcher, Founder and CEO at Multiplay said:“The new space supports the Group’s ambition to become a leading provider of esports in the UK, and we’re excited to announce this first step in a wider strategy to add value to the retail experience at GAME.”

“Overclockers, a leader in specialist PC hardware, has been a long-time partner of Multiplay. Together we’re aiming to create the most welcoming and social esports zone around.”
Phil Whitnall, GAME Trafford Store Manager said:“Manchester has a strong community of gamers so this is a great place to open our first permanent esports and competitive gaming zone.” “There’s nothing like it in the area so we’re excited to become the esports destination for gamers.”


League Fest

Multiplay reveals four-day League of Legends festival

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Another ‘fest’ will take place at August’s Insomnia58 event, organiser Multiplay has announced.

League Fest will take over a 6,500 square metre hall at Birmingham’s NEC and run from August 26th to 29th.

The festival will feature live tournaments featuring former pro players, merchandise, cosplay and ‘special guests’. Tickets will start from £30.

It is the second ‘Fest’ to be bolted onto the side of Insomnia, the other being consumer expo GAMEFest.

“I’m expecting more than ten thousand champions to beat a path to Insomnia this August, swelling our overall attendance to more than 100,000 at the NEC,” said Multiplay CEO Craig Fletcher.

“League fans have always been a huge part of Insomnia, from the prize tournament to the evening events. This year we’re raising the bar to stage one of Europe’s largest celebrations of the world’s most played game.”


Ireland levels up for its first Insomnia event 10-13 June, with YouTubers, Esports tournaments, Stage Shows, and the chance to play the latest games

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London, United Kingdom – June 9, 2016 – Multiplay, organiser of the UK’s largest gaming festival, Insomnia, and a subsidiary of GAME Digital plc (“GAME Digital”), the UK’s leading video gaming specialist, launches its first Insomnia event at the INEC Killarney, 10-13 June. Insomnia Gaming Ireland will be the biggest gaming show the country has ever seen.

Insomnia Gaming Ireland features a host of Insomnia content, including a BYOC hall open for 72 hours straight, a main stage with YouTube guests such as ChooChoosGaming, AshDubh, NettyPlays, AmyLee, InTheLittlewood, Terroriser, Gassymexican and MiniMuka all taking part in stage shows, panel talks and informative Q&As.

As a key partner for Irelands biggest gaming event, Gamestop’s retail area will offer the chance to buy and pre-order your favourite games and pick-up some fantastic loot. The Sony stand will also be a huge draw for attendees with a vast array of new releases, such as Overwatch, Unchartered 4, Ratchet & Clank and Street Fighter V.

BYOC Esports tournaments are running throughout the event, including Counter-Strike: Global Offensive, Rocket League and League of Legends, as well as daily console tournaments for Super Smash Bros. and Fifa16 throughout the weekend.

Adding to an already bursting content schedule, the exhibition hall features great games and zones that fans of gaming culture have come to expect, including a Minecraft, PS4 & Xbox zone, over 18’s zone, retro and Indie games and a main stage filled with special guests and amazing content.

Game of Thrones fans will be in their element, with the Iron Throne making an appearance, allowing fans to strike an iconic pose on the world’s most memorable thrones, having their photo taken for a moment to cherish forever, along with the chance to get up-close with Jaime Lannister’s Sword and the crown of Joffrey Baratheon.

Demand for tickets has been incredible, with few day tickets remaining, which can be purchased via Tickets are expected to sell-out soon.

“When we announced Insomnia Gaming Ireland, I was confident we could bring a great event to Ireland, and I’m delighted with what we’re able to offer fans this coming weekend,” says Craig Fletcher, Founder and CEO of Multiplay. He continued “What has surprised me is the passion and excitement of the fans, proving that Ireland deserves an event of its own, and a stage to showcase the best that gaming culture has to offer. .”

Insomnia Ireland will take place at INEC Killarney, 10-13 June, 2016. For more information, please visit or .


GAME Fest at Insomnia58: the largest celebration of gaming the UK has ever seen

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London, 8th March, 2016: After seeing record growth at Insomnia Gaming Festivals, GAME Digital plc is delighted to announce GAME Fest as a major addition to Insomnia58, taking place August 26-29 2016 at the NEC in Birmingham.

Insomnia Gaming Festivals is now firmly positioned as the largest celebration of gaming in the UK and the introduction of GAME Fest is another step forward for the festivals, as they continue to expand and encapsulate everything that gaming culture has to offer.

GAME Fest will showcase the latest games alongside an extensive range of event content, including influencer and community stage shows, pro eSports tournaments, and innovative new evening activities.

GAME will create an exceptional retail experience in a central location in the hall to link experience with purchase, offering consumers an exciting product range and pre-order exclusive content, where payment can be made through trade-in, GAME Wallet and reward points, alongside traditional methods.

Martyn Gibbs, CEO, GAME said: “We’re delighted to confirm the return of one of the most loved consumer video game events. With Insomnia Gaming Festivals now firmly established at the NEC, the addition of GAME Fest, will further strengthen our community engagement and offer the best games first, as part of the UK’s largest gaming event,”

“Insomnia58 combined with GAME Fest, will be the largest gaming celebration the UK has ever seen, rightfully putting the UK back on the global map for consumer videogames events. We’re delighted to deliver a show built for consumers, backed by incredible content created by our partners, and enjoyed by hundreds of thousands of fans from across the country. ”

Insomnia58 takes place August 26-29 at Birmingham’s NEC. Tickets will be available to purchase online at and instore at GAME from Monday 28thMarch.

For further information, please contact:


Insomnia Hearthstone Truesilver Championship III

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Multiplay is pleased to announce the Truesilver Championship III, taking place at Insomnia58—the UK’s biggest gaming festival

From the 26th-29th of August, 2016, the Insomnia Truesilver Championship returns to the NEC, Birmingham. Once again, top Hearthstone players from across the world, along with our best BYOC players, will battle it out for the chance to win a share of our $30,000 USD prize pool.

For the third iteration of The Truesilver Championship, we’ve introduced an online qualifier—The Sacred Trial. Top Hearthstone players will be invited to battle it out for exclusive VIP access to our Hearthstone Area at Insomnia58.

The 6 winners of the Sacred Trial will receive: full travel support, accommodation, and guaranteed entry to the group stages of the Truesilver Championship.

In traditional Insomnia fashion, players also have the chance to experience the complete VIP Insomnia package by winning the Mysterious Challenger online tournament. Open to all competitors, this online tournament will reward the winner with all the benefits that our Sacred Trial online qualifier winners receive.

Finally, we’re excited to announce that our returning champion, Torpedo Gaming’s Ness, will join the 7 online tournament winners to complete the lineup of invited players. They will face off against the top 8 players from our offline BYOC Swiss bracket.

Players eliminated from our premier Truesilver Championship Tournament will once again be given the chance to compete in our £2000 GBP Truesilver Redemption Cup, which will take place alongside the main event.

You’ll be able to catch all the action from the event over on Twitch ( ), where our world-class analysis team will broadcast live. We’re excited to see players from across the globe showcase their best decks as we search for the first Insomnia Truesilver Champion of 2016!


Multiplay to launch Counter-Strike: Global Offensive UK Masters from 10th May

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UK Masters to run for seven weeks with grand finals at Insomnia58

London, United Kingdom – April 27, 2016 – Multiplay, organiser of the UK’s largest gaming festival, Insomnia, and a subsidiary of GAME Digital plc (“GAME Digital”), the UK’s leading video gaming specialist is delighted to launch Counter-Strike: Global Offensive UK Masters from 10th May running until Insomnia58 for the grand final. Players participating in the UK Masters will have the chance to win a share of the £12,600 prize pool.

The UK Masters will run for seven weeks and will be broadcast live on Twitch every Tuesday and Wednesday. Throughout the duration of the league £5,600 will be up for grabs, with prizes awarded to teams on a per map basis.

Following the conclusion of the seven week league, the top four teams will move on to an online play-off stage, which will run in a double elimination, best of three format, leading into a best of five LAN final at Insomnia58, where the teams will compete for a share of a £7,000.

“We’re excited to bring Esports to fans for a longer period of time,” said Craig Fletcher, Founder and CEO of Multiplay. He continued, “We have Esports tournaments running across Insomnia festivals now on a regular basis, and we’re looking forward to expanding on that by having a league running across seven weeks prior to the grand final being held at Insomnia58.”

The UK Masters kicks off on May 10th with the first open qualifier, and players can head over to the Battlefy page and sign up now.

Open Qualifier 1

Open Qualifier 2

Open Qualifier 3

Open Qualifier 4

Be sure to follow the Multiplay CSGO Twitch channel for all live league content and stay up to date on all the news for the UK Masters by visiting the Multiplay Esports Twitterand Facebook pages.

To be able to watch the grand finals close-up and live at Insomnia58, tickets can be purchased from the official website at


CEO challenges job applicants to head-to-head gaming to discover the best candidates

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Craig Fletcher, CEO of Multiplay and organiser of the UK’s largest gaming festival, Insomnia, invites prospective employees to take him on at online gaming in return for the chance of employment

London, United Kingdom – February 25, 2016 – Multiplay, organiser of the UK’s largest gaming festival, Insomnia, and a subsidiary of GAME Digital plc (“GAME Digital”), the UK’s leading video gaming specialist retailer, is challenging job applicants to prove their online gaming knowledge and abilities against Craig Fletcher, Founder and CEO of Multiplay, in return for potential employment at the high-tech company based in Blackfield.

Craig Fletcher, a former medical student, abandoned his studies for his hobby, online gaming, and developed it into a highly successful business that he is passionate about, located in New Forest, Hampshire, UK. Insomnia Gaming Festival, which started out as a LAN party between friends and family, has rapidly grown and now attracts crowds of over 37,000 gamers at one time. Multiplay are recruiting new staff as the company continually develops, and in a form of unique interviewing, the CEO is personally challenging applicants at online gaming which integrates with one of Insomnia’s key pillars, LAN gaming.

Craig Fletcher, also known as Wizzo in the gaming world said; “a head-to-head game is a great way to get to know if new recruits are passionate about online gaming and the games they will be working with. At Multiplay we like to work hard, but play hard too, and we are always looking for the most talented individuals to join our family of ardent online gamers.”

For more information on career opportunities, please visit  or


GAME Digital appoints key executives at Multiplay

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Senior management team strengthened — Andy Smith joins as Director of The Insomnia Gaming Festival — Paul Manuel appointed Director of Digital at Multiplay — Multiplay focused on driving continued growth across digital, events and esports

July 30, 2015, GAME Digital plc (“GAME Digital” or “the Group”) is today pleased to announce the strengthening of the senior management team at Multiplay with the appointments of Andy Smith as Director of The Insomnia Gaming Festival, and Paul Manuel as Director of Digital. Multiplay, a wholly-owned subsidiary of GAME Digital following its acquisition in March 2015, is the organiser of the UK’s largest gaming events and a fast growing provider of digital services to the games industry.

Andy and Paul will report to Founder and CEO of Multiplay, Craig Fletcher, and COO of Multiplay, Stewart Fletcher.

Craig Fletcher, Founder and CEO of Multiplay, said:  “As our business continues to grow, so does our quality and rapid recruitment of investing in the best talent to support our digital, eSports and event strategies. Our commitment to delivering the biggest events, and market leading digital middleware is matched only by our ambition. Paul and Andrew are significant appointments, and we’re thrilled to have them join our senior team at this truly exciting time.”

Andy Smith joins with major experience in events, having recently spearheaded the sales and management of conferences, events, catering, hotels and match day experiences for Ricoh Arena. He also previously served as General Manager for FTSE 100 listed company Compass Group, with a remit to manage sales, conferences, events and catering for Leicester City FC, Edgbaston County Cricket Club and Sheffield United.

Andy joins with a remit to grow Multiplay’s Insomnia events in the UK and internationally.

As Director of Digital Business, Paul Manuel will oversee the continued growth of its enterprise and consumer hosting division, powered by ClanForge®, providing state of the art server management tools to empower both gamers and publishers.

Paul joins following a period as Consultant Program Manager for PEER 1 hosting, where he launched new toolsets using cloud based offerings and oversaw the migration of over 600 clients to more efficient solutions. Paul was also previously the Managing Director of Clickfire, a successful digital content management and web design agency.

Tasked with expanding the digital business globally, Paul brings passion and knowledge to an already growing area of the Multiplay business, and will focus his efforts on delivering market-leading consumer and enterprise solutions to customers and clients worldwide.


Multiplay Powers Dirty Bomb Open Beta

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Nexon America utilises Multiplay’s servers for Dirty Bomb, from award-winning developer Splash Damage

London, United Kingdom June 12, 2015 – Multiplay, leading specialist in providing gaming services, is undertaking the worldwide hosting of the Open Beta for Dirty Bomb, published by Nexon America and developed by Splash Damage.

For the development of Dirty Bomb, Nexon America and Splash Damage had to tackle the unique challenges of finding a solution for their global online hosting for players in North America, Europe, Australia/New Zealand and Brazil. Hosting an Open Beta is a huge challenge for developers and publishers; the player count can undergo rapid and unpredictable changes potentially shifting by thousands of players in extremely short periods of time. Additionally participants can come from all over the world including traditionally difficult to access markets. By using Multiplay’s Clanforge hosting platform, Nexon America and Splash Damage manage to consistently deliver the best game play experience to gamers across the globe.

“We are extremely pleased with Dirty Bomb and how it is being received by beta testers across the globe,” said Salvador Delgado, Senior Director, Technology & Infrastructure at Nexon America. “Our audience is growing steadily, and thanks to Multiplay’s wide range of hosting location we have been able to provide service to difficult-to-reach areas such as South America, and the Clanforge platform has helped us scale when needed, with efficiency and ease.”

“The feedback we have received from Nexon America and Splash Damage regarding the Open Beta has been extremely positive,” said Craig Fletcher, Founder and CEO of Multiplay. “We worked together closely throughout the launch to ensure we avoided those potential Day Zero issues, and we are excited to continue supporting Dirty Bombthroughout its development. Many of our online solutions team have already lost countless hours of their free time fighting their way through Splash Damage’s post-apocalyptic version of London.”

The Dirty Bomb Open Beta is now available to download for free exclusively on Steam for PC.

About Dirty Bomb
London is enjoying the world’s worst hangover after a string of mysterious radiological attacks.

Now the city’s streets are the playground of Private Military Companies (PMCs) who battle to control its abandoned riches. After all, what’s a little radiation sickness when there’s money to be made?

Turns out the capital is a great place to make capital. You want in? Get ready to #PlayDirty!



Multiplay partners with game-based e-learning devotee, EDU Gaming CIC

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Leading service provider supports EDU Gaming as crowd funding campaign begins

London, United Kingdom – 4th March, 2015 – Multiplay is delighted to announce a collaboration with EDU Gaming CIC (Community Interest Company), a start-up online magazine and social media platform exploring e-learning. Multiplay will help bring EDU Gaming’s community a variety of hosted services; including free game servers and TeamSpeak, allowing community members to play together and explore game-based learning.

Multiplay will continue to assist game-based learning as EDU Gaming examines the educational potential of games that have been originally designed for entertainment. With the supply of free game servers and TeamSpeak ensuring that the community has the essential support needed for game-based learning and interaction with fellow gamers.

EDU Gaming has started its first crowd funding campaign with the hope of raising enough money to revamp their website and expand the EDU Gaming team. EDU Gaming is looking to raise £5000 and asking for support on their mission in helping to make education more fun and accessible for everyone. Check out the perks available here:

EDU Gaming CIC has identified three main ways in which many games can show educational potential:

Contextually – using the subject of a game to teach about a wider topic
In-game lessons – physically engage with a lesson whilst playing a game like that done with Minecraft
Wider skills – skills that can be picked up from gaming culture such as programming and video production.
Most games have something to offer in one of these categories and the question can very quickly become “what subject do you want to learn?”

“Access to education is a fundamental human right, and we’re excited to be supporting such an interesting and innovative cause,” said Craig Fletcher, CEO & Founder of Multiplay. “We believe that games and gaming culture have incredible potential as a means of engaging young people, and Multiplay is proud to provide a strong technological platform for EDU Gaming’s initiatives. We can change the world, one game at a time.”

EDU Gaming believes that the route of educational gaming lies in experience. As such, EDU Gaming working with Multiplay provides an opportunity for non-digital native educators to learn how to play video games before engaging their students in such activities. Additionally, through Multiplay, EDU Gaming has been able to purchase hardware for the development of a comprehensive virtual learning environment, enabling real-time lesson presentation with annotations and VoIP capabilities for use by educators, and may also double up as a communication service for gamers – although still in development and is looking to release the software later this year.

Why not make EDU Gaming’s mission your own? Join the community and get involved with the discussions and explore e-learning. Visit to register now