GAME Digital appoints key executives at Multiplay

Published by

• Senior management team strengthened
• Andy Smith joins as Director of The Insomnia Gaming Festival
• Paul Manuel appointed Director of Digital at Multiplay
• Multiplay focused on driving continued growth across digital, events and esports

GAME Digital plc (“GAME Digital” or “the Group”) is today pleased to announce the strengthening of the senior management team at Multiplay with the appointments of Andy Smith as Director of The Insomnia Gaming Festival, and Paul Manuel as Director of Digital. Multiplay, a wholly-owned subsidiary of GAME Digital following its acquisition in March 2015, is the organiser of the UK’s largest gaming events and a fast growing provider of digital services to the games industry.

Andy and Paul will report to Founder and CEO of Multiplay, Craig Fletcher, and COO of Multiplay, Stewart Fletcher.

Craig Fletcher, Founder and CEO of Multiplay, said: “As our business continues to grow, so does our quality and rapid recruitment of investing in the best talent to support our digital, eSports and event strategies. Our commitment to delivering the biggest events, and market leading digital middleware is matched only by our ambition. Paul and Andrew are significant appointments, and we’re thrilled to have them join our senior team at this truly exciting time.”

Andy Smith joins with major experience in events, having recently spearheaded the sales and management of conferences, events, catering, hotels and match day experiences for Ricoh Arena. He also previously served as General Manager for FTSE 100 listed company Compass Group, with a remit to manage sales, conferences, events and catering for Leicester City FC, Edgbaston County Cricket Club and Sheffield United.

Andy joins with a remit to grow Multiplay’s Insomnia events in the UK and internationally.

As Director of Digital Business, Paul Manuel will oversee the continued growth of its enterprise and consumer hosting division, powered by ClanForge®, providing state of the art server management tools to empower both gamers and publishers.

Paul joins following a period as Consultant Program Manager for PEER 1 hosting, where he launched new toolsets using cloud based offerings and oversaw the migration of over 600 clients to more efficient solutions. Paul was also previously the Managing Director of Clickfire, a successful digital content management and web design agency.

Tasked with expanding the digital business globally, Paul brings passion and knowledge to an already growing area of the Multiplay business, and will focus his efforts on delivering market-leading consumer and enterprise solutions to customers and clients worldwide.


About Multiplay

Founded in 1997, Multiplay is a gaming services company specialising in online hosting, events management, esports and more. Multiplay is passionate about gaming and providing unparalleled experiences to gamers across the globe – from state of the art consumer and enterprise hosting, powered by Clanforge®, to the event production of major third party events, including MineCon 2015, to the running of the Insomnia Gaming Festival, the UK’s largest games event incorporating LAN gaming areas, eSports tournaments an exhibition hall and more. GAME Digital acquired Multiplay in March 2015.

For more information, please visit

About GAME Digital PLC

Listed on the London Stock Exchange in June 2014 and comprising three divisions: Retail, Events and esports and Digital Solutions, GAME Digital plc is dedicated to delivering for the gaming communities of the UK, Spain and beyond by providing more ways for gamers to enjoy more games, more often. GAME’s UK and Spanish retail businesses are the market leaders in each country, operating a total of nearly 600 stores across the two countries, a fully integrated omni-channel offer including the multi-award winning GAME App, and a reach of more than 17 million customers across its Reward programmes. Through GAME’s Digital Solutions division, GAME is pioneering the use of new technologies to reach gamers and business partners outside its main markets. GAME’s Events and esports business, delivers unparalleled gaming events and experiences directly and on behalf of third parties, including its flagship consumer event, Insomnia, the UK’s largest gaming festival. For more information, please visit

Enter our competition to win an Astro headset and Multiplay Gameserver!

Published by


Thanks to Astro, we’ve got a set of white Astro A40* to give away and we are also giving you the chance to win a standard 6 months free Multiplay gameserver of your choice. All you have to do is fill out the fields below and tell us your best video game achievement for your chance to win. This competition is of residence based within the UK.

To view competition please click on this link.

Closing dates are this Monday at 9am.

*This headset will work on PC PS3/4 and MAC only. You require an Xbox adapter to play on Xbox 360 and Xbox One.

Register your interest for ARK: Survival Evolved Servers

Published by

ARK: Survival Evolved is an action-adventure survival game created by Studio Wildcard and Instinct Games. Currently ARK: Survival Evolved is still in Steam Early Access and currently this game has seen great reaction and thus sold over 1 million copies.

With a Multiplay ARK: Survival Evolved server you will harvest, build structures, farm, fight, summon the ultimate life forms, and ride dinosaurs in a struggle to survive. Large maps, RPG style skills, and a completely customisable sandbox await you. Create a tribe and add your friends to it, or be a lone wolf with your only purpose being survival by any means necessary!

You can register your interest for ARK: Survival Evolved on our product page, we will email you as soon as the product is available.

Get 30% off Terraria servers to celebrate the HUGE 1.3 update!

Published by

Terraria’s HUGE 1.3 update is available to play, and to celebrate we’re giving you the chance to get a Multiplay gameserver at an incredibly 30% discount.

Featuring an array of new weapons, functionality, facelifts, and features at your disposal – will you be up to the challenges posed by the new foes in your path… as well as some old enemies that have learned some new tricks?

So what are you waiting for? To play the 1.3 update right now with all the benefits of a high quality Multiplay Gameserver, simply click here or navigate to our offers page.

Insomnia55 welcomes the stars of YouTube and Twitch

Published by

The Yogscast, The Sidemen, Syndicate and Ali-A among myriad of online gaming superstars appearing at Ricoh Arena this coming August

London, United Kingdom – June 10, 2015 – Multiplay, organiser of the UK’s largest and rapidly growing gaming festival Insomnia, is delighted to announce the initial line-up of its upcoming Insomnia55 festival taking place August 28-31 at the Ricoh Arena, Coventry.

With billions of views and tens of millions of subscribers, The Yogscast group will be heading to the UK’s home of esports and gaming culture, Insomnia55. Well-known names from the crew such as Lewis, Sjin, Duncan, Sips, Hannah, Martyn, Hat Films and Turps will be sharing some of their unique insight into gaming culture across the event’s three live days.

Hugely popular online content creators including Syndicate and The Diamond Minecraft return after attending previous Insomnia festivals, while first-person shooter enthusiast Ali-A attends for the first time this year. Also returning are The Sidemen featuring KSI, W2S, Vikkstar123, Behzinga, Zerkaa, Miniminter and TBJZL, bringing their unique sense of gaming-focused humour to the event. With Kwebbelkop, Slogoman, The Gaming Lemon and Jelly also attending, Insomnia55 will be the only place to see your favourite stars, and with plenty of guests still to be announced, now is the perfect time to book your place at the UK’s biggest gaming festival.

At Insomnia55 there will be more live ‘Lets Play’s, more exhibition booth gaming, and more interactive gaming content than any Insomnia event to-date. Other regular returning features include the 24hr BYOC (Bring Your Own Computer / Console) LAN areas, the Minecraft zone, Panel Talks, the Indie Zone, the Retro Zone, the Tabletop Gaming Zone, and the burgeoning Retail zone.

“We are thrilled to have so many online stars attending Insomnia55. Ever since introducing this aspect of the show we have seen thousands of young gamers discover their passion for live gaming events, and it is a very rewarding experience being able to bring creators and fans together in our weekend-long live festival experience,” said Craig Fletcher, Founder and CEO of Multiplay. He continued, “We pride ourselves on delivering more content, more personalities, more showcases and more esports tournaments than anyone across Europe, and Insomnia55 is no exception.”

“Attending Insomnia as a Special Guest is an amazing experience. Multiplay are incredibly accommodating and good to work with, and the opportunity to see thousands of fans in a festival environment is something you just can’t get anywhere else in the UK,” said Harry “Wroetoshaw” Lewis, member of The Sidemen. “This is my third time attending Insomnia with the rest of the Sidemen crew and we always have a great time, and can’t wait to show all our fans what we’ve got in store for Insomnia55.”

Insomnia55 takes place at the Ricoh Arena over Summer Bank Holiday weekend, Friday, August 28th to Monday, August 31st 2015. Tickets are currently on-sale and are available via

For more information, please visit the Insomnia Gaming Festival website

Insomnia54 wraps as UK’s biggest gaming festival, laying groundwork for even bigger Summer event

Published by

London, UK – Multiplay, organiser of the Insomnia Gaming Festival, is pleased to announce that its first event of 2015 Insomnia54 was also its biggest ever with a footfall of over 30,000 across the weekend.

Continuing its incredible growth, Insomnia54 saw the introduction of new areas including a dedicated Esports Stage, and Broadcast Studio, complimenting the huge Main Stage which saw packed live shows featuring globally popular Special Guests from the worlds of YouTube and Twitch. Insomnia54 welcomed brand new exhibitors into its thriving Exhibition Hall such as Sony XDev plus returning exhibitors featuring brand new games such as Jagex’s Chronicle: RuneScape Legends, WB Games’ Mortal Kombat X and Stainless Games’ Carmageddon: Reincarnation. With more Special Guests than ever before, Insomnia once again featured a broad range of activities from across the realms of modern gaming culture providing a unique live gaming experience for fans of all ages and backgrounds.  This was all made possible thanks to the support of Event Sponsors GAME, SCAN & Logitech G.

The post-event coverage of Insomnia also experienced an unprecedented amount of growth, with over 11m combined YouTube views for videos relating to the event and over 2m views of photographs uploaded to the official Flickr account. The event is also set to feature in a segment on BBC’s The One Show, a digital segment for BT Sport, and a series of short online films produced by Channel 4.

Multiplay MD Craig Fletcher said: “Insomnia continues to go from strength-to-strength, with Insomnia54 breaking our previous records for our long-running festival. ” He continued, “We are delighted to have curated such an incredible community unlike anything else in the country, and the plans have already started for Insomnia55 this Summer, set to be a truly unmissable show.”

Tickets for Insomnia55, taking place at Coventry’s Ricoh Arena on August 28th-31st are on-sale now, and available via This summer’s event will bring even more exclusive content than any Insomnia festival to-date, with huge esports tournaments across a variety of popular titles plus popular returning features from previous events.

To talk to a member of our team about how your business or brand can get involved at Insomnia, please get in touch:

Insomnia54 sells out as tens of thousands head to the UK’s biggest gaming festival

Published by

Gaming fans of all ages gather for the first of three 2015 events

London, UK – 01/04/15 – Multiplay, organiser of the UK’s biggest gaming festivals, is delighted to announce that Insomnia54 has sold out, and will be attended by more fans than ever before when the show opens April 3rd at the Ricoh Arena in Coventry.

With support from exhibitors and sponsors, i54 promises the best in entertainment that fans have come to know and love, but still delivers new zones and introduces brand new content to tens of thousands of attendees over the bank Holiday weekend.

For the first time, Sony xdev joins Jagex, Warner Bros, Team17 and many other publishers showing the latest games in the exhibition zone, while indie developers will be highlighted on the Expo stage. Attendees will be able to preview and play upcoming titles such as Carmageddon: Reincarnation, Dark Nexus Arena, Chronicle: RuneScape Legends, LittleBigPlanet 3 and many more.

Insomnia54 also features a huge roster of content creators from the worlds of YouTube and Twitch. Famous faces this event include Syndicate of TheSyndicateProject, Omgitsfirefox, Jericho, The Diamond Minecart, The Sidemen including KSI, Calfreezy, Jo Weller, and many more starring in live shows, Q&A sessions, Meet & Greet sessions and more across all three live days.

Multiplay MD Craig Fletcher said: “The first show of the year is always my favourite, because it’s our first chance to see old friends and meet new members of the community.” He continued, “2015 is going to be a massive year for Insomnia festivals, and we intend to kick it off with a bang on April 3rd.”


Freeze! Battlefield Hardline gameservers are available to order at 30% off!

Published by

Battlefield Hardline has officially launched, and we are extremely excited to announce we’ll be extending our blockbuster 30% off discount on all Hardline gameservers.

This criminally good offer is a “lifetime sentence” and will never run out, representing the cheapest way to access a high quality online experience completely under your control.

You can order your discounted server right now on our product page.

GAME joins forces with Multiplay to create bigger, better gaming experiences

Published by


GAME, the UK’s leading video games retailer, has today announced the acquisition of Multiplay, the community-based games company focused on live events, online gaming services and eSports.

GAME’s partnership with Multiplay will create a unique platform to significantly expand and enhance its community-events and eSports programme, supporting GAME’s ongoing mission to build the most valuable community of gamers.

The partnership will build on the successful programme of community events and engagement activities already provided by GAME, offering unparalleled retail experiences for customers. Last year alone, over 4,000 gamers participated at one of GAME’s 280 lock-ins, whilst over 150,000 attended more than 3,000 midnight launches held across the country, allowing us to meet, engage and reward the gaming community.

In 2014, Multiplay’s leading consumer event, Insomnia, saw visitor numbers rise 60% with more than 67,000 people attending in person, 1.4 million logging on to the official Insomnia website and more than 45 million interactions across Twitch, YouTube and Flickr. Now in its third year at Insomnia, GAME will continue to have a retail presence at the expo and this year will see an even bigger and better showcase for the company.

Martyn Gibbs, Chief Executive of GAME Digital, said:

“Like Multiplay, we put our communities at the heart of our business. Together we will be able to move even faster to grow and develop our services for both gamers and suppliers in the UK, Spain and around the world.

“With our combined passion and expertise, we are looking forward to delivering more, bigger and better experiences for our communities and are excited for what the future holds.”


For further information please contact:
GAME Team at MHP Communications
T: 0203 128 8100 E:

About GAME
GAME is the UK and Spain’s leading specialist of video games and gaming-related products.  GAME is committed to delivering for gaming communities in-store, online, on mobile, as well as through its award- winning App.  GAME now has over 17 million reward card holders in the UK and Spain. With a market-leading reward proposition, incredible exclusive content and great deals, GAME is the number one destination for gaming needs.  For more information,  or

About Multiplay
Founded in 1997, Multiplay is a community-based games company focusing on gaming events, including Insomnia, its flagship consumer event, eSports and online multiplayer gaming services. Multiplay was one of the early pioneers of eSports tournaments in the UK, and currently runs some of the biggest tournaments in the UK for a wide range of games, including Starcraft, Counter-Strike: Global Offensive, League of Legends, DOTA 2 and others.

Held tri-annually, the Insomnia gaming festivals are the largest events of their kind in the UK.

For more information, visit: or


Multiplay & Jagex team up for gaming charity SpecialEffect

Published by

SpecialEffect is our a charity we’ve supported for a long time, helping them to raise money and awareness for the cause of helping people with disabilities play video games, and today we are delighted to announce our involvement with GameBlast15.

Set to broadcast live from Jagex Studios’ brand new streaming suite on February 20th 2015, GameBlast15 is another instalment in the charitable gaming marathon. Last year’s GameBlast14 raised over £70,000, helping fund SpecialEffect’s technological solutions that make games more accessible for people with physical disabilities, and GameBlast15 is set to be even bigger and better with a fundraising target of £100,000 across the weekend.

Steve Wilson, head of creative & broadcast, Multiplay said, “SpecialEffect has been a cause close to our hearts at Multiplay, and as our official charity, we’ll do everything we can to raise its profile and support its events.” He continued, “I’m personally honoured to be involved, and everyone at Multiplay is thrilled to be working closely with Jagex to help SpecialEffect achieve its ambitions for 2015.”

Jane Ryan, event director, Jagex added, “Having Multiplay on board not only helps us amplify the SpecialEffect message, it also doubles the fun. We had a fantastic time with last year’s event and we’ve got a fresh stack of community focused activities that should raise a few smiles, as well as some money for a very worthy cause.”

To learn more about GameBlast15 and SpecialEffect, please visit the official website: