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Insomnia54 wraps as UK’s biggest gaming festival, laying groundwork for even bigger Summer event

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London, UK – Multiplay, organiser of the Insomnia Gaming Festival, is pleased to announce that its first event of 2015 Insomnia54 was also its biggest ever with a footfall of over 30,000 across the weekend.

Continuing its incredible growth, Insomnia54 saw the introduction of new areas including a dedicated Esports Stage, and Broadcast Studio, complimenting the huge Main Stage which saw packed live shows featuring globally popular Special Guests from the worlds of YouTube and Twitch. Insomnia54 welcomed brand new exhibitors into its thriving Exhibition Hall such as Sony XDev plus returning exhibitors featuring brand new games such as Jagex’s Chronicle: RuneScape Legends, WB Games’ Mortal Kombat X and Stainless Games’ Carmageddon: Reincarnation. With more Special Guests than ever before, Insomnia once again featured a broad range of activities from across the realms of modern gaming culture providing a unique live gaming experience for fans of all ages and backgrounds.  This was all made possible thanks to the support of Event Sponsors GAME, SCAN & Logitech G.

The post-event coverage of Insomnia also experienced an unprecedented amount of growth, with over 11m combined YouTube views for videos relating to the event and over 2m views of photographs uploaded to the official Flickr account. The event is also set to feature in a segment on BBC’s The One Show, a digital segment for BT Sport, and a series of short online films produced by Channel 4.

Multiplay MD Craig Fletcher said: “Insomnia continues to go from strength-to-strength, with Insomnia54 breaking our previous records for our long-running festival. ” He continued, “We are delighted to have curated such an incredible community unlike anything else in the country, and the plans have already started for Insomnia55 this Summer, set to be a truly unmissable show.”

Tickets for Insomnia55, taking place at Coventry’s Ricoh Arena on August 28th-31st are on-sale now, and available via http://insomniagamingfestival.com/. This summer’s event will bring even more exclusive content than any Insomnia festival to-date, with huge esports tournaments across a variety of popular titles plus popular returning features from previous events.

To talk to a member of our team about how your business or brand can get involved at Insomnia, please get in touch: info@multiplay.com

Insomnia54 sells out as tens of thousands head to the UK’s biggest gaming festival

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Gaming fans of all ages gather for the first of three 2015 events

London, UK – 01/04/15 – Multiplay, organiser of the UK’s biggest gaming festivals, is delighted to announce that Insomnia54 has sold out, and will be attended by more fans than ever before when the show opens April 3rd at the Ricoh Arena in Coventry.

With support from exhibitors and sponsors, i54 promises the best in entertainment that fans have come to know and love, but still delivers new zones and introduces brand new content to tens of thousands of attendees over the bank Holiday weekend.

For the first time, Sony xdev joins Jagex, Warner Bros, Team17 and many other publishers showing the latest games in the exhibition zone, while indie developers will be highlighted on the Expo stage. Attendees will be able to preview and play upcoming titles such as Carmageddon: Reincarnation, Dark Nexus Arena, Chronicle: RuneScape Legends, LittleBigPlanet 3 and many more.

Insomnia54 also features a huge roster of content creators from the worlds of YouTube and Twitch. Famous faces this event include Syndicate of TheSyndicateProject, Omgitsfirefox, Jericho, The Diamond Minecart, The Sidemen including KSI, Calfreezy, Jo Weller, and many more starring in live shows, Q&A sessions, Meet & Greet sessions and more across all three live days.

Multiplay MD Craig Fletcher said: “The first show of the year is always my favourite, because it’s our first chance to see old friends and meet new members of the community.” He continued, “2015 is going to be a massive year for Insomnia festivals, and we intend to kick it off with a bang on April 3rd.”

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Freeze! Battlefield Hardline gameservers are available to order at 30% off!

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Battlefield Hardline has officially launched, and we are extremely excited to announce we’ll be extending our blockbuster 30% off discount on all Hardline gameservers.

This criminally good offer is a “lifetime sentence” and will never run out, representing the cheapest way to access a high quality online experience completely under your control.

You can order your discounted server right now on our product page.

GAME joins forces with Multiplay to create bigger, better gaming experiences

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02/03/2015

GAME, the UK’s leading video games retailer, has today announced the acquisition of Multiplay, the community-based games company focused on live events, online gaming services and eSports.

GAME’s partnership with Multiplay will create a unique platform to significantly expand and enhance its community-events and eSports programme, supporting GAME’s ongoing mission to build the most valuable community of gamers.

The partnership will build on the successful programme of community events and engagement activities already provided by GAME, offering unparalleled retail experiences for customers. Last year alone, over 4,000 gamers participated at one of GAME’s 280 lock-ins, whilst over 150,000 attended more than 3,000 midnight launches held across the country, allowing us to meet, engage and reward the gaming community.

In 2014, Multiplay’s leading consumer event, Insomnia, saw visitor numbers rise 60% with more than 67,000 people attending in person, 1.4 million logging on to the official Insomnia website and more than 45 million interactions across Twitch, YouTube and Flickr. Now in its third year at Insomnia, GAME will continue to have a retail presence at the expo and this year will see an even bigger and better showcase for the company.

Martyn Gibbs, Chief Executive of GAME Digital, said:

“Like Multiplay, we put our communities at the heart of our business. Together we will be able to move even faster to grow and develop our services for both gamers and suppliers in the UK, Spain and around the world.

“With our combined passion and expertise, we are looking forward to delivering more, bigger and better experiences for our communities and are excited for what the future holds.”

ENDS

For further information please contact:
GAME Team at MHP Communications
T: 0203 128 8100 E: game@mhpc.com

About GAME
GAME is the UK and Spain’s leading specialist of video games and gaming-related products.  GAME is committed to delivering for gaming communities in-store, online, on mobile, as well as through its award- winning App.  GAME now has over 17 million reward card holders in the UK and Spain. With a market-leading reward proposition, incredible exclusive content and great deals, GAME is the number one destination for gaming needs.  For more information, visitwww.game.co.uk  or www.gamedigitalplc.com

About Multiplay
Founded in 1997, Multiplay is a community-based games company focusing on gaming events, including Insomnia, its flagship consumer event, eSports and online multiplayer gaming services. Multiplay was one of the early pioneers of eSports tournaments in the UK, and currently runs some of the biggest tournaments in the UK for a wide range of games, including Starcraft, Counter-Strike: Global Offensive, League of Legends, DOTA 2 and others.

Held tri-annually, the Insomnia gaming festivals are the largest events of their kind in the UK.

For more information, visit: www.multiplay.com or www.insomniagamingfestival.com

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Multiplay & Jagex team up for gaming charity SpecialEffect

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SpecialEffect is our a charity we’ve supported for a long time, helping them to raise money and awareness for the cause of helping people with disabilities play video games, and today we are delighted to announce our involvement with GameBlast15.

Set to broadcast live from Jagex Studios’ brand new streaming suite on February 20th 2015, GameBlast15 is another instalment in the charitable gaming marathon. Last year’s GameBlast14 raised over £70,000, helping fund SpecialEffect’s technological solutions that make games more accessible for people with physical disabilities, and GameBlast15 is set to be even bigger and better with a fundraising target of £100,000 across the weekend.

Steve Wilson, head of creative & broadcast, Multiplay said, “SpecialEffect has been a cause close to our hearts at Multiplay, and as our official charity, we’ll do everything we can to raise its profile and support its events.” He continued, “I’m personally honoured to be involved, and everyone at Multiplay is thrilled to be working closely with Jagex to help SpecialEffect achieve its ambitions for 2015.”

Jane Ryan, event director, Jagex added, “Having Multiplay on board not only helps us amplify the SpecialEffect message, it also doubles the fun. We had a fantastic time with last year’s event and we’ve got a fresh stack of community focused activities that should raise a few smiles, as well as some money for a very worthy cause.”

To learn more about GameBlast15 and SpecialEffect, please visit the official website: http://www.specialeffect.org.uk/gameblast-about

Multiplay & Jagex team up for Special Effect

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London, UK – 09/02/15 – Multiplay is delighted to announce its involvement with GameBlast15, and the opportunity of collaborating with Jagex to broadcast live from the studio’s brand new streaming suite on February 20th, 2015.

Following GameBlast14’s success, where £70,000 was raised over a single marathon weekend, Multiplay and Jagex hope to, once again, drive awareness for Special Effect’s mission to devise technological solutions for gamers with physical disabilities.

Co-hosting GameBlast15 from Jagex’s custom built livestreaming studio in Cambridge, Multiplay will be presenting a huge array of games, physical challenges, interviews and more, in the hopes of hitting a target of £100,000 raised over the weekend.

Steve Wilson, head of creative & broadcast, Multiplay said, “SpecialEffect has been a cause close to our hearts at Multiplay, and as our official charity, we’ll do everything we can to raise its profile and support its events.” He continued, “I’m personally honoured to be involved, and everyone at Multiplay is thrilled to be working closely with Jagex to help SpecialEffect achieve its ambitions for 2015.”

Jane Ryan, event director, Jagex added, “Having Multiplay on board not only helps us amplify the SpecialEffect message, it also doubles the fun. We had a fantastic time with last year’s event and we’ve got a fresh stack of community focused activities that should raise a few smiles, as well as some money for a very worthy cause.”

GameBlast15 is an online event where anyone can get involved to raise awareness of SpecialEffect and the great work it does. To learn more about GameBlast15 and SpecialEffect, please visit the official website: http://www.specialeffect.org.uk/gameblast-about

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Insomnia cemented as UK’s #1 gaming festival with another record year

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2014 was a good year. With a recorded increase of over 60% in footfall at our Insomnia events compared to 2013, last year truly cemented itself as an incredible year for growth for all of us here at Multiplay.

With an ever growing community of all ages and backgrounds, the Insomnia Gaming Festival experienced its highest ever year of growth with significant increases across the board at all three of its 2014 events. Working with more partners than ever before to expose a variety of brands to its diverse audience, we also saw record footfall figures with that trend set to continue throughout the new year.

Insomnia54 will be our biggest spring event to-date, taking place on the Easter Bank Holiday weekend (April 3rd-6th 2015). With the show increasing not just in attendance but also footprint at an additional 45% floor space across over 2014, there’s even more great gaming festival fun for Insomnia’s dedicated and growing community.

“We’re delighted to have had another incredible year, and we continue to see huge opportunities for growth, not just in our amazing community, but in what we can offer to publishers to showcase their products and partners who want to expose their brands to an engaged audience,” Said our CEO & Founder Craig “Wizzo” Fletcher. “We’ve developed and grown organically to become the UK’s number one destination for fans of gaming culture with our partners, driven by our incredible community, and we’re ready to go even further in 2015 starting with Easter’s Insomnia54.”

Tickets to Insomnia54 are available now on our website.

Insomnia cemented as UK’s #1 gaming festival with record year

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London, UK – 02/02/15 – Multiplay, organiser of the UK’s biggest gaming festival, celebrated an outstanding year in 2014, recording a 60% increase in footfall at its Insomnia events against the previous year and cementing its place as the number one gaming festival in the UK.

With an ever growing community of all ages and backgrounds, the Insomnia Gaming Festival experienced its highest ever year of growth with significant increases across the board at all three of its 2014 events. Working with more partners than ever before to expose a variety of brands to its diverse audience, Multiplay also saw record footfall figures with that trend set to continue throughout the new year.

Insomnia54 will be Multiplay’s biggest spring event to-date, taking place on the Easter Bank Holiday weekend (April 3rd-6th 2015). With the show increasing not just in attendance but also footprint at an additional 45% floor space across over 2014, there’s even more great gaming festival fun for Insomnia’s dedicated and growing community.

2014 also witnessed a huge year for Insomnia events online, with over 45m consumers engaged through Twitch, YouTube and Flickr whilst over 1.4m consumers logged on to the official Insomnia website making https://insomniagamingfestival.com a top five gaming destination in the UK, a trend that Multiplay has committed to continuing over the next years’ worth of events.

Multiplay MD Craig Fletcher said: “we’re delighted to have had another incredible year, and we continue to see huge opportunities for growth, not just in our amazing community, but in what we can offer to publishers to showcase their products and partners who want to expose their brands to an engaged audience.”

He continued, “We’ve developed and grown organically to become the UK’s number one destination for fans of gaming culture with our partners, driven by our incredible community, and we’re ready to go even further in 2015 starting with Easter’s Insomnia54.”

For more information on Insomnia54, please visit http://insomniagamingfestival.com. More announcements will be made in the coming months.

For more information, please visit the Insomnia54 website or contact:

Josh Ling
0207 100 1337
Josh.ling@multiplay.com

 

 

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Preorder your Battlefield Hardline server now for 30% off

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As an Official EA Server Provider, you?ll experience a thrilling, top-tier gameplay experience completely under your control. New features and developments add an entire new dimension of speed to the classic Battlefield teamplay and strategy, letting you and your friends play the way you want.

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Come and Join us for Gaming Festival Fun at GEEK 2015 (Feb 20-22)

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Do you love UK gaming festivals? Taking place on 20th – 22nd February at Margate’s Winter Gardens, GEEK 2015 is a celebration of everything gaming, focused on Meet, Make and Play.

We’ve helped the awesome team at GEEK run their festivals for a while now, and we’d love for you to come and join us. GEEK features fun gaming activities including Minecraft tournaments, retro gaming, indie developers and more. From gaming’s early days through to the latest titles, you can explore the Action Zone, Puzzle World, Simland, Future Time and even the popular Minecraft Cave. But that’s not all; Time trials on stage, panel discussions, Q&A sessions, special guests, a cosplay masquerade and more await you this February.

GEEK 2015 is a perfect day out for gamers of all ages and backgrounds; bring the whole family for a day of non-stop gaming fun.

For more information or to buy tickets, visit the official GEEK 2015 website.

Follow GEEK on Twitter for the latest.