Posts by Daniel Jones

The place to play, experience and compete!

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Seven venues now open across the UK, with further roll-out planned in 2017

15 December 2016: GAME today unveiled BELONG™ – a celebration of gaming experiences where competition reigns, friendships are born, deep gaming rivalries are forged and communities of gamers built. Through BELONG a collective love for gaming isn’t simply embraced, it is enhanced in physical zones and across the digital universe.

BELONG™ is a new leisure experience bringing video-gaming to high streets, shopping centres and communities nationwide. It will provide dedicated space for the nation’s 19 million gamers to play with friends, compete in tournaments, enjoy gaming nights, celebrate new games and technology launches and share video-game themed events and experiences.

GAME has announced seven BELONG zones today, headlined by a brand new experience in London’s Soho at GAME Wardour Street. BELONG zones can also be found at the Intu shopping centre, Milton Keynes and at existing GAME stores in Bristol Cribb’s Causeway, Hull Prospect Centre, Portsmouth, Gateshead Metrocentre and Manchester’s Trafford Centre. More BELONG venues will open within GAME stores over the coming months with the locations to be revealed in 2017.
Whether it is the most played esport games or the most loved creative gaming experiences, every type of game for every type of gamer will be made available through BELONG. Alongside GAME’s extensive videogames retail offering, BELONG provides a physical location to enhance gaming experiences playing with friends, anywhere, anytime.

Martyn Gibbs, CEO of GAME Digital plc said:
“Gaming is more fun with friends, whether that is face to face or online and that is what BELONG is all about. Almost half the population plays video games and three million of us compete online, and a key part of our strategy is to expand into this fast-growing world of esports. Our ambition has been to bring some of the best elements of Multiplay’s Insomnia festival, where competition reigns across multiple games into our stores and from the four Belong zones that have launched since July we have amassed thousands of hours of gameplay with 20% of players being new to GAME. Our GAME community and BELONG is now at the heart of this strategy as we seek to combine multichannel retail, events and esports.”

Alongside casual gaming and virtual reality booths, BELONG provides professional quality gaming facilities for the UK’s three million esports enthusiasts to gather and play competitively. The move aims to tap into the growing esports scene which is worth nearly £1 billion globally and is predicted to swell to 8 million regular participants in the UK by 2019.
Each store features a dedicated area with up to 25 high specification PC gaming rigs, plus a host of consoles installed with some of the most popular game titles which will be constantly reviewed based on the local community engagement. Space in the gaming zones is available to book in advance, as well as allowing gamers to drop in and play instantly. The stores will also feature GAME’s extensive videogames retail offering and an enhanced PC retail experience to ensure all gaming tastes are catered for

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For more information, please contact the GAME press office team on: or on 020 3814 4757.
About GAME Digital PLC
GAME Digital plc is a leading gaming company, providing an authoritative range of gaming and gaming lifestyle products and services to customers. GAME’s UK and Spanish retail businesses are the market leaders in those geographical areas, operating a total of 580 stores, a fully integrated omni-channel offer, and reaching more than 18 million consumers across its reward programmes. Through its esports and events activities the Group is delivering unparalleled consumer gaming experiences directly, and on behalf of third parties, including its flagship event, Insomnia, the UK’s largest gaming festival. Across its digital businesses the Group is pioneering the use of new technologies to reach gamers and business partners outside its main markets. This is effected through Ads Reality Limited, the Group’s visual recognition and augmented reality business and Multiplay, its specialist game server hosting business. For more information please visit, or


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7th November 2016 – GAME Digital Plc today announced Multiplay has secured the license to run the biggest LEGO® fan event in the UK: BRICKLIVE.  BRICKLIVE successfully hosted its fourth annual event last weekend (27-30 October) at the Birmingham NEC, with record attendance of LEGO fans of all ages.

The new partnership signals an ambition to expand BRICKLIVE into a series of events for 2017 and beyond.  Instead of one, there will be four BRICKLIVE events hosted in 2017 in London, Birmingham, Scotland and N.Ireland, all delivered by Multiplay.

Multiplay has been delivering world class events for two decades with its Insomnia Gaming Festival now the biggest in the UK.  It has also been producing MineCon, the world’s biggest Minecraft video game convention, for hosts Mojang since 2012, with 12,000 fans attending the latest event in California in September 2016.

Andy Smith, Director of Events at Multiplay, commented: “We’re hugely excited to be partnering with BRICKLIVE from next year to build on the success of the events so far. We’ve demonstrated our expertise in running large-scale events around the world and we understand what is needed to engage a huge community of fans, because we are part of that community. The team continues to increase engagement and interaction at our events, employ the latest technologies and create unforgettable experiences.  With many synergies between LEGO and video gaming, there are exciting things to come.”

‎Clive Nørgaard Morton, Founder of BRICKLIVE, said: “We want to take BRICKLIVE to the next level and Multiplay is the right partner to help us do that. The team has not only run events at the biggest venues in the UK, but also globally.  We want to focus on creating the best event for LEGO fans and continue to celebrate building with our favourite bricks! We’ll be announcing more details soon.”

BRICKLIVE – Built for LEGO Fans offers fans a range of interactive creative entertainment including a live stage show with special guests, massive Brick Pits with over 3million LEGO bricks, live build demonstrations, LEGO fan content huge installations and LEGO video games with Warner Bros


GAME unveils esports zone

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The first of its kind retail experience launches in partnership with Multiplay and Overclockers

6th July, 2016: Tomorrow GAME, the UK’s leading videogames retailer will open its first ever esports and competitive gaming zone, in the Manchester Trafford Centre.

With a space that boasts 10 Overclockers gaming PCs plus a Virtual Reality (VR) pod for the latest, cutting-edge play, GAME will bring a brand new esports and competitive gaming experience to the Northwest.

The launch demonstrates the potential of the partnership between GAME and Multiplay, bringing together the worlds of esports, competitive gaming and retail to add an entirely new dimension to the line-up of products and services on offer to the gaming community.

GAME will be inviting publisher partners to use the zone to put on community events and promote the latest releases, cementing the retailer’s commitment to its community of gamers.

To celebrate the launch, there will be a host of in-store activities with epic prizes up for grabs, including Insomnia 58 tickets. Gamers can compete in a Rocket League tournament, or take part in ‘retro arcade’ high score challenge to put old school skill to the test.
Fred Prego, Marketing & Insight Director at GAME, said: “We are enormously excited to be launching our first dedicated, permanent in-store esports and competitive gaming zone, providing a new destination for gamers to come together to watch, play, socialise, discover and shop their favourite games.”

“For years, we’ve been dedicated to providing competitive gaming events for local gamers in our stores. Now, with this first of its kind space, we can take this to the next level – allowing us to deliver a regular programme of bespoke local esports competitions and social gaming events across a wide range of esports and other gaming titles, including Hearthstone, Counter Strike: Global Offensive, League of Legends and Minecraft.”

Craig Fletcher, Founder and CEO at Multiplay said:“The new space supports the Group’s ambition to become a leading provider of esports in the UK, and we’re excited to announce this first step in a wider strategy to add value to the retail experience at GAME.”

“Overclockers, a leader in specialist PC hardware, has been a long-time partner of Multiplay. Together we’re aiming to create the most welcoming and social esports zone around.”
Phil Whitnall, GAME Trafford Store Manager said:“Manchester has a strong community of gamers so this is a great place to open our first permanent esports and competitive gaming zone.” “There’s nothing like it in the area so we’re excited to become the esports destination for gamers.”


Multiplay reveals four-day League of Legends festival

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Another ‘fest’ will take place at August’s Insomnia58 event, organiser Multiplay has announced.

League Fest will take over a 6,500 square metre hall at Birmingham’s NEC and run from August 26th to 29th.

The festival will feature live tournaments featuring former pro players, merchandise, cosplay and ‘special guests’. Tickets will start from £30.

It is the second ‘Fest’ to be bolted onto the side of Insomnia, the other being consumer expo GAMEFest.

“I’m expecting more than ten thousand champions to beat a path to Insomnia this August, swelling our overall attendance to more than 100,000 at the NEC,” said Multiplay CEO Craig Fletcher.

“League fans have always been a huge part of Insomnia, from the prize tournament to the evening events. This year we’re raising the bar to stage one of Europe’s largest celebrations of the world’s most played game.”

Ireland levels up for its first Insomnia event 10-13 June, with YouTubers, Esports tournaments, Stage Shows, and the chance to play the latest games

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London, United Kingdom – June 9, 2016 – Multiplay, organiser of the UK’s largest gaming festival, Insomnia, and a subsidiary of GAME Digital plc (“GAME Digital”), the UK’s leading video gaming specialist, launches its first Insomnia event at the INEC Killarney, 10-13 June. Insomnia Gaming Ireland will be the biggest gaming show the country has ever seen.

Insomnia Gaming Ireland features a host of Insomnia content, including a BYOC hall open for 72 hours straight, a main stage with YouTube guests such as ChooChoosGaming, AshDubh, NettyPlays, AmyLee, InTheLittlewood, Terroriser, Gassymexican and MiniMuka all taking part in stage shows, panel talks and informative Q&As.

As a key partner for Irelands biggest gaming event, Gamestop’s retail area will offer the chance to buy and pre-order your favourite games and pick-up some fantastic loot. The Sony stand will also be a huge draw for attendees with a vast array of new releases, such as Overwatch, Unchartered 4, Ratchet & Clank and Street Fighter V.

BYOC Esports tournaments are running throughout the event, including Counter-Strike: Global Offensive, Rocket League and League of Legends, as well as daily console tournaments for Super Smash Bros. and Fifa16 throughout the weekend.

Adding to an already bursting content schedule, the exhibition hall features great games and zones that fans of gaming culture have come to expect, including a Minecraft, PS4 & Xbox zone, over 18’s zone, retro and Indie games and a main stage filled with special guests and amazing content.

Game of Thrones fans will be in their element, with the Iron Throne making an appearance, allowing fans to strike an iconic pose on the world’s most memorable thrones, having their photo taken for a moment to cherish forever, along with the chance to get up-close with Jaime Lannister’s Sword and the crown of Joffrey Baratheon.

Demand for tickets has been incredible, with few day tickets remaining, which can be purchased via Tickets are expected to sell-out soon.

“When we announced Insomnia Gaming Ireland, I was confident we could bring a great event to Ireland, and I’m delighted with what we’re able to offer fans this coming weekend,” says Craig Fletcher, Founder and CEO of Multiplay. He continued “What has surprised me is the passion and excitement of the fans, proving that Ireland deserves an event of its own, and a stage to showcase the best that gaming culture has to offer. .”

Insomnia Ireland will take place at INEC Killarney, 10-13 June, 2016. For more information, please visit or .

GAME Fest at Insomnia58: the largest celebration of gaming the UK has ever seen

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London, 8th March, 2016: After seeing record growth at Insomnia Gaming Festivals, GAME Digital plc is delighted to announce GAME Fest as a major addition to Insomnia58, taking place August 26-29 2016 at the NEC in Birmingham.

Insomnia Gaming Festivals is now firmly positioned as the largest celebration of gaming in the UK and the introduction of GAME Fest is another step forward for the festivals, as they continue to expand and encapsulate everything that gaming culture has to offer.

GAME Fest will showcase the latest games alongside an extensive range of event content, including influencer and community stage shows, pro eSports tournaments, and innovative new evening activities.

GAME will create an exceptional retail experience in a central location in the hall to link experience with purchase, offering consumers an exciting product range and pre-order exclusive content, where payment can be made through trade-in, GAME Wallet and reward points, alongside traditional methods.

Martyn Gibbs, CEO, GAME said: “We’re delighted to confirm the return of one of the most loved consumer video game events. With Insomnia Gaming Festivals now firmly established at the NEC, the addition of GAME Fest, will further strengthen our community engagement and offer the best games first, as part of the UK’s largest gaming event,”

“Insomnia58 combined with GAME Fest, will be the largest gaming celebration the UK has ever seen, rightfully putting the UK back on the global map for consumer videogames events. We’re delighted to deliver a show built for consumers, backed by incredible content created by our partners, and enjoyed by hundreds of thousands of fans from across the country. ”

Insomnia58 takes place August 26-29 at Birmingham’s NEC. Tickets will be available to purchase online at and instore at GAME from Monday 28thMarch.

For further information, please contact:

Insomnia Hearthstone Truesilver Championship III

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Multiplay is pleased to announce the Truesilver Championship III, taking place at Insomnia58—the UK’s biggest gaming festival

From the 26th-29th of August, 2016, the Insomnia Truesilver Championship returns to the NEC, Birmingham. Once again, top Hearthstone players from across the world, along with our best BYOC players, will battle it out for the chance to win a share of our $30,000 USD prize pool.

For the third iteration of The Truesilver Championship, we’ve introduced an online qualifier—The Sacred Trial. Top Hearthstone players will be invited to battle it out for exclusive VIP access to our Hearthstone Area at Insomnia58.

The 6 winners of the Sacred Trial will receive: full travel support, accommodation, and guaranteed entry to the group stages of the Truesilver Championship.

In traditional Insomnia fashion, players also have the chance to experience the complete VIP Insomnia package by winning the Mysterious Challenger online tournament. Open to all competitors, this online tournament will reward the winner with all the benefits that our Sacred Trial online qualifier winners receive.

Finally, we’re excited to announce that our returning champion, Torpedo Gaming’s Ness, will join the 7 online tournament winners to complete the lineup of invited players. They will face off against the top 8 players from our offline BYOC Swiss bracket.

Players eliminated from our premier Truesilver Championship Tournament will once again be given the chance to compete in our £2000 GBP Truesilver Redemption Cup, which will take place alongside the main event.

You’ll be able to catch all the action from the event over on Twitch ( ), where our world-class analysis team will broadcast live. We’re excited to see players from across the globe showcase their best decks as we search for the first Insomnia Truesilver Champion of 2016!

Multiplay to launch Counter-Strike: Global Offensive UK Masters from 10th May

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UK Masters to run for seven weeks with grand finals at Insomnia58

London, United Kingdom – April 27, 2016 – Multiplay, organiser of the UK’s largest gaming festival, Insomnia, and a subsidiary of GAME Digital plc (“GAME Digital”), the UK’s leading video gaming specialist is delighted to launch Counter-Strike: Global Offensive UK Masters from 10th May running until Insomnia58 for the grand final. Players participating in the UK Masters will have the chance to win a share of the £12,600 prize pool.

The UK Masters will run for seven weeks and will be broadcast live on Twitch every Tuesday and Wednesday. Throughout the duration of the league £5,600 will be up for grabs, with prizes awarded to teams on a per map basis.

Following the conclusion of the seven week league, the top four teams will move on to an online play-off stage, which will run in a double elimination, best of three format, leading into a best of five LAN final at Insomnia58, where the teams will compete for a share of a £7,000.

“We’re excited to bring Esports to fans for a longer period of time,” said Craig Fletcher, Founder and CEO of Multiplay. He continued, “We have Esports tournaments running across Insomnia festivals now on a regular basis, and we’re looking forward to expanding on that by having a league running across seven weeks prior to the grand final being held at Insomnia58.”

The UK Masters kicks off on May 10th with the first open qualifier, and players can head over to the Battlefy page and sign up now.

Open Qualifier 1

Open Qualifier 2

Open Qualifier 3

Open Qualifier 4

Be sure to follow the Multiplay CSGO Twitch channel for all live league content and stay up to date on all the news for the UK Masters by visiting the Multiplay Esports Twitterand Facebook pages.

To be able to watch the grand finals close-up and live at Insomnia58, tickets can be purchased from the official website at

CEO challenges job applicants to head-to-head gaming to discover the best candidates

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Craig Fletcher, CEO of Multiplay and organiser of the UK’s largest gaming festival, Insomnia, invites prospective employees to take him on at online gaming in return for the chance of employment

London, United Kingdom – February 25, 2016 – Multiplay, organiser of the UK’s largest gaming festival, Insomnia, and a subsidiary of GAME Digital plc (“GAME Digital”), the UK’s leading video gaming specialist retailer, is challenging job applicants to prove their online gaming knowledge and abilities against Craig Fletcher, Founder and CEO of Multiplay, in return for potential employment at the high-tech company based in Blackfield.

Craig Fletcher, a former medical student, abandoned his studies for his hobby, online gaming, and developed it into a highly successful business that he is passionate about, located in New Forest, Hampshire, UK. Insomnia Gaming Festival, which started out as a LAN party between friends and family, has rapidly grown and now attracts crowds of over 37,000 gamers at one time. Multiplay are recruiting new staff as the company continually develops, and in a form of unique interviewing, the CEO is personally challenging applicants at online gaming which integrates with one of Insomnia’s key pillars, LAN gaming.

Craig Fletcher, also known as Wizzo in the gaming world said; “a head-to-head game is a great way to get to know if new recruits are passionate about online gaming and the games they will be working with. At Multiplay we like to work hard, but play hard too, and we are always looking for the most talented individuals to join our family of ardent online gamers.”

For more information on career opportunities, please visit  or

GAME Digital appoints key executives at Multiplay

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Senior management team strengthened — Andy Smith joins as Director of The Insomnia Gaming Festival — Paul Manuel appointed Director of Digital at Multiplay — Multiplay focused on driving continued growth across digital, events and esports

July 30, 2015, GAME Digital plc (“GAME Digital” or “the Group”) is today pleased to announce the strengthening of the senior management team at Multiplay with the appointments of Andy Smith as Director of The Insomnia Gaming Festival, and Paul Manuel as Director of Digital. Multiplay, a wholly-owned subsidiary of GAME Digital following its acquisition in March 2015, is the organiser of the UK’s largest gaming events and a fast growing provider of digital services to the games industry.

Andy and Paul will report to Founder and CEO of Multiplay, Craig Fletcher, and COO of Multiplay, Stewart Fletcher.

Craig Fletcher, Founder and CEO of Multiplay, said:  “As our business continues to grow, so does our quality and rapid recruitment of investing in the best talent to support our digital, eSports and event strategies. Our commitment to delivering the biggest events, and market leading digital middleware is matched only by our ambition. Paul and Andrew are significant appointments, and we’re thrilled to have them join our senior team at this truly exciting time.”

Andy Smith joins with major experience in events, having recently spearheaded the sales and management of conferences, events, catering, hotels and match day experiences for Ricoh Arena. He also previously served as General Manager for FTSE 100 listed company Compass Group, with a remit to manage sales, conferences, events and catering for Leicester City FC, Edgbaston County Cricket Club and Sheffield United.

Andy joins with a remit to grow Multiplay’s Insomnia events in the UK and internationally.

As Director of Digital Business, Paul Manuel will oversee the continued growth of its enterprise and consumer hosting division, powered by ClanForge®, providing state of the art server management tools to empower both gamers and publishers.

Paul joins following a period as Consultant Program Manager for PEER 1 hosting, where he launched new toolsets using cloud based offerings and oversaw the migration of over 600 clients to more efficient solutions. Paul was also previously the Managing Director of Clickfire, a successful digital content management and web design agency.

Tasked with expanding the digital business globally, Paul brings passion and knowledge to an already growing area of the Multiplay business, and will focus his efforts on delivering market-leading consumer and enterprise solutions to customers and clients worldwide.