Posts by Coley

Announcing: EA SPORTS FIFA 17 at Insomnia58

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Back of the net! Insomnia58 first place UK gamers can play EA SPORTS FIFA 17

Leading football franchise FIFA brings latest installment to Insomnia58 for ‘first play’

London, United Kingdom – July 29, 2016 – Multiplay, the company behind Insomnia58, the UK’s largest gaming festival, reveals today that the festival will be the first place for UK football fans to play EA’s annual iteration of the award winning FIFA series.

FIFA 17 this year introduces some truly game changing features to the beloved football series, with an all-new single-player campaign called The Journey, offering the players the chance to step into the boots of Alex Hunter, a rising star in the Premier League. The brand new mode will feature RPG elements complete with dialogue wheels and branching storylines, with the player controlling Alex’s life both on and off the pitch.

Due for release 29 September, for the first time the series will be powered by Frostbite, one of the industries’ leading game engines. With Frostbite, FIFA 17 will deliver authentic, true-to-life action, taking players to new football worlds while introducing fans to characters, players and managers full of depth and emotion.

Alongside this year’s new mode The Journey, FIFA 17 will return with the fan favorite Ultimate Team mode alongside with a full expansion of career and online modes. There has been a complete overhaul in the way players think and move on the pitch, physically interacting with opponents and executing attacks, while set pieces have also been revamped giving the player even more control.

Craig Fletcher, CEO and Founder of Multiplay said: “The FIFA franchise is one of the biggest annual releases in gaming, so we’re really excited to partner up with EA SPORTS to bring the latest iteration to Insomnia58. This year we’re looking to bring the latest triple-A titles to our fans at the festival and with the likes of FIFA 17, we are fully delivering on that goal.”

James Salmon, Senior Product Marketing Manager for EA SPORTS FIFA in the UK said: “FIFA 17 will truly revamp the series with the introduction of the Frostbite Engine, the same engine behind the likes of the Battlefield series and the upcoming Mass Effect: Andromeda, so we’re really looking forward to fans from all over the world getting their hands on this year’s edition. The UK is obviously a huge market for the FIFA series and so we are delighted, through Insomnia58, to be able to offer UK players the first chance to come and try out the latest installment.”

Insomnia58 will be taking place at The NEC, Birmingham, 26-29 August, 2016 and are available online from £30 at https://insomniagamingfestival.com/tickets/.

Titanfall 2 – Press Release

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Multiplay to host Titanfall 2

Revolutionary multi-Cloud platform to enrich multiplayer experience as Titanfall 2 goes cross platform.

London, United Kingdom – July 26th, 2016: GAME Digital plc today announce that Respawn Entertainment has partnered with Multiplay to host Titanfall 2.

The business partnership is a significant win for Multiplay, a wholly owned subsidiary of GAME Digital, which impressed Respawn with both their deep understanding of game server hosting plus their auto-scaling hybrid-cloud technology. The Multiplay Game Services platform is integrated with a global network of dedicated server providers as well as major Cloud providers such as Google Compute Platform, Microsoft Azure and Amazon Web Services.

This flexible platform will enable Titanfall 2 to utilise a far-reaching array of hosting technologies across the globe. Players will be well served with a powerful base-layer of dedicated servers, minimal latency and maximum capacity through Multiplay’s cloud-bursting tech.

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Paul Manuel, Director Digital Business for Multiplay commented:

“Titanfall 2 is a significant win for our enterprise hosting division, and we are delighted to be working with the talented team at Respawn. We share their passion for innovation and our team at Multiplay are constantly pushing the boundaries of what can be achieved within game server hosting. Our platform combines high-power dedicated servers across the globe with the additional capability of automatically bursting into the leading cloud providers. This provides un-paralleled flexibility and fault tolerance that’s simply not achievable through a single Cloud provider.”

Jon Shiring, Lead Programmer for Respawn Entertainment commented:

“The Titanfall 2 launch is going to be bigger and better than the last game and what’s really important to me is that the game just works. We wanted to make sure we had an insane amount of scalability and reliability, so we partnered with Multiplay because they have a great deal of expertise in game server hosting and a very clever auto-scaling product that can abstract away different cloud environments that lets us focus on making games.  We have been working closely with Multiplay to ensure we utilize multiple clouds as well as bare metal servers in every region our game will be on sale. Giving us more flexibility, more local datacenters, endless scalability, and the highest reliability will result in the best service we can offer to millions of players.”

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Multiplay Digital Services will deploy multiple Cloud providers and Bare Metal Server data centre locations in each region, designed to protect gamers from gameplay interruptions and to get them back online within minutes if an outage were to occur.

Titanfall 2 is a highly-anticipated first person shooter and is set to build on the foundation Respawn established with the first Titanfall – fast, fluid, and fun gameplay between pilots and titans, to once again innovate and elevate the shooter genre.

Players will be able to experience Multiplay Digital Services’ revolutionary multi-cloud platform when Titanfall 2 releases on October 28th this year.